Cubic³ Survey Reveals Automotive OEMs Prioritize Connectivity for Security as Consumer Hacking Concerns Rise

Cubic³ Research Highlights Automotive OEMs' Focus on Connectivity for Security Amidst Growing Consumer Concerns About Car Hacking DUBLIN—(BUSINESS WIRE)—A recent study by Cubic³, a global leader in software-defined vehicle (SDV) solutions, underscores the importance of connectivity in addressing security concerns and unlocking new opportunities for automotive original equipment manufacturers (OEMs). The research reveals that as OEMs seek to convince drivers to adopt and subscribe to advanced in-vehicle digital services, such as predictive maintenance, enhanced safety features, and autonomous driving, they must prioritize robust security measures. According to Boston Consulting Group, the SDV market is projected to generate over $650 billion in value by 2030. The survey, which involved 8,000 consumers, indicates that a significant 50% of respondents are worried about the possibility of their car being hacked. These fears are not unfounded, given the increasing number of connected vehicles on the road and the associated vulnerabilities. To allay these concerns, automotive OEMs are investing heavily in cybersecurity technologies and forming strategic partnerships with tech firms and cybersecurity experts. Cubic³'s research also highlights several opportunities that connectivity can bring to the automotive industry. For instance, predictive maintenance allows vehicles to autonomously schedule service appointments based on real-time data, reducing downtime and preventing unexpected breakdowns. Enhanced safety features, such as automatic emergency braking and lane departure warnings, can significantly reduce accidents and improve overall road safety. Additionally, autonomous driving capabilities are rapidly advancing, promising a future where vehicles can navigate complex environments with minimal human intervention. However, achieving these benefits requires a multifaceted approach. OEMs must not only develop cutting-edge technologies but also ensure that these systems are secure and reliable. The survey found that consumers are more likely to trust and adopt digital services if they are confident in the security measures implemented by the manufacturer. This sentiment is reflected in the growing interest in transparent and detailed information about how connected car data is used and protected. One of the key strategies emerging is the integration of over-the-air (OTA) updates, which allow manufacturers to remotely install software patches and improvements, enhancing both functionality and security. OTA updates have become a standard feature in many modern vehicles, enabling quick responses to security threats and new features rollout without the need for physical visits to the dealer. Moreover, the study suggests that OEMs should focus on user education. By providing clear and concise information about the benefits and safety features of connected vehicles, manufacturers can build consumer trust and foster a better understanding of the technology. This educational effort is crucial, especially as the complexity of in-vehicle digital services continues to grow. Cubic³'s findings also indicate that there is room for improvement in the user experience of these services. Many consumers reported difficulties in setting up and using the various digital features available in their connected cars. Simplifying interfaces and ensuring that these systems are user-friendly could significantly boost adoption rates. In summary, while the potential of the software-defined vehicle market is vast, automotive OEMs face significant challenges in gaining consumer confidence. By prioritizing robust security measures, leveraging OTA updates, and improving user education and experience, OEMs can address these concerns and unlock the full potential of connectivity in the automotive sector. The next decade will see a transformative shift in how vehicles are designed, operated, and maintained, driven by the increasing demand for connected and secure digital services.