Keepit Named Champion in Canalys Managed BDR Leadership Matrix 2025 for SaaS Backup and Recovery Excellence

Keepit Named Champion in Canalys Managed BDR Leadership Matrix 2025 COPENHAGEN, Denmark--(BUSINESS WIRE)--Keepit, a leading independent, cloud-native data protection, backup, and recovery platform, has been named the champion in the Canalys Managed BDR Leadership Matrix 2025. This recognition highlights the company's exceptional performance in channel and technology capabilities over the past year, as evaluated by both channel partners and Canalys analysts. Companies designated as “Champions” in the Canalys Managed BDR Leadership Matrix exemplify the highest standards of excellence in their respective fields. According to Robin Ody, Principal Analyst at Canalys, Keepit's ascendancy to the top spot is a direct result of its strategic investments. "Keepit’s success as a Champion can be attributed to its significant investments in the channel, geographical expansion, positive MSP feedback, and ongoing product advancements," Ody explained. In 2024, Keepit launched its Partner Network, appointed a new Chief Product Officer to oversee SaaS data protection, and established partnerships with cloud marketplace distributors. Additionally, the company broadened its global infrastructure, all of which have contributed to its strong performance. Liz Barnhart, Vice President of Global Strategic Alliances at Keepit, emphasized the company's role in addressing the growing challenges faced by channel partners. "MSPs are under increasing pressure to provide secure and reliable backup and recovery solutions. Keepit supports them by offering an intelligent backup solution that enhances cyber resilience and business continuity, backed by a global presence and local partnerships," Barnhart stated. Backup and Disaster Recovery: Critical for Modern MSP Platforms As ransomware threats intensify, regulations tighten, and SaaS ecosystems become more complex, backup and disaster recovery (BDR) solutions have become indispensable for managed service providers (MSPs). Vendors that integrate robust BDR offerings into their platforms are better positioned to support MSPs, particularly when these solutions also include cybersecurity and remote monitoring and management (RMM) capabilities. Empowering Growth with the Keepit Partner Network Launched in January 2024, the Keepit Partner Network underscores the company's dedication to a "partner-first" approach. Active in the Americas, EMEA, and ANZ regions, this program is designed to help MSPs grow their businesses, boost profitability, and expand their service portfolios. The network offers resources such as webinars, assets, and high-value content focused on cyber readiness, data recovery, regulatory compliance (NIS2, DORA, GDPR), and other critical areas. One of Keepit's key differentiators is its vendor-independent architecture, which is driven by fully self-managed software and infrastructure. Unlike many competitors, Keepit does not use sub-processors, ensuring that data is stored securely in local data centers across the Americas, Europe, the UK, and Australia. This approach helps customers comply with regional data sovereignty requirements, independent of agreements like Privacy Shield. Becoming a Keepit Partner Organizations interested in partnering with Keepit can contact the partner team at partner@keepit.com or visit the company’s partnership page at keepit.com/partners. About Keepit Headquartered in Copenhagen, Keepit offers a cutting-edge SaaS data protection platform specifically designed for the cloud. By providing a vendor-independent cloud solution, Keepit secures essential business applications, enhances cyber resilience, and ensures future-proofed data protection. The platform's unique, separate, and immutable data storage, free from sub-processors, ensures adherence to local regulations and minimizes the risk of ransomware attacks. With offices and data centers worldwide, Keepit is trusted by over fifteen thousand companies for its user-friendly and efficient backup and recovery of cloud data. For more information, visit keepit.com or follow Keepit on LinkedIn.