Sparklight Introduces FlexConnect and Lift Internet: Affordable, Reliable, and Flexible Broadband Solutions

Sparklight, a major broadband provider, has launched two new internet solutions—FlexConnect and Lift Internet—designed to meet the growing demand for reliable, affordable, and easy-to-manage services in today's digital landscape. FlexConnect: A Flexible and Transparent Option Available across most of Sparklight’s service area, FlexConnect aims to provide customers with straightforward and flexible internet plans. The offering includes two speed options: 300 Mbps for $45 per month and 600 Mbps for $75 per month. These plans are notable for their lack of hidden fees, deposits, and long-term contracts, addressing common pain points for consumers. According to Tony Mokry, Senior Vice President of Residential Services, FlexConnect was developed based on feedback from community members who emphasized the importance of consistent performance and transparent pricing. Unlike 5G networks, which can throttle speeds during peak usage periods, FlexConnect guarantees constant speeds on a dedicated, fiber-powered, wired network. This ensures that users receive a high-quality internet experience regardless of the time of day or the number of simultaneous connections. Sparklight's investment in robust network infrastructure allows it to deliver this level of reliability and security, making it an attractive option for households with varying internet needs. Lift Internet: Bridging the Digital Divide Acknowledging that internet access is a crucial need, especially for those on tighter budgets, Sparklight introduced Lift Internet. This low-cost broadband service costs $29.95 per month and includes a free modem and free standard installation. Families eligible for federal assistance programs can also benefit from Lift Internet without facing credit checks, further reducing barriers to entry. Lift Internet is particularly designed to support students, job seekers, working parents, and caregivers. By providing reliable internet access at an accessible price point, Sparklight aims to ensure that essential online activities such as remote learning, telecommuting, and healthcare consultations remain feasible for all segments of the community. Meeting Real-World Needs Both FlexConnect and Lift Internet reflect Sparklight’s broader mission to deliver practical and reliable internet solutions that align with how people live and work today. The company’s emphasis on community engagement and customer feedback has been central to the development of these services. Mokry highlighted the significance of FlexConnect and Lift Internet: "We believe that access to reliable internet is a necessity, and we are committed to making it accessible and affordable. Our new offerings are designed to remove the financial and technical barriers that often prevent people from getting the internet they need.” Company Profile and Commitment Sparklight, operating under the Cable One family of brands, serves over 1 million residential and business customers in 24 states. Known for its innovation and reliability, Sparklight has been a trusted provider for decades, consistently focusing on enhancing the customer experience. The company’s robust network infrastructure and commitment to bridging the digital divide underscore its role as a significant player in the broadband market. Their latest initiatives, FlexConnect and Lift Internet, are part of Sparklight’s ongoing promise to its customers—Always Working for You. These services are expected to strengthen the company's position and improve digital inclusivity in the areas where it operates. Industry Insights Industry experts have praised Sparklight’s new offerings for their innovative approach to meeting consumer needs. The focus on flexibility, affordability, and reliability in both FlexConnect and Lift Internet sets these services apart from traditional broadband providers and emerging 5G competitors. Analysts predict that such strategies will be crucial in expanding internet accessibility, particularly in underserved areas, and maintaining customer satisfaction in an increasingly competitive market. Sparklight’s commitment to building a future-ready network and its community-driven approach have solidified its reputation as a forward-thinking and customer-centric company. These qualities are likely to contribute to the success and widespread adoption of its new internet solutions.