Meta Unveils Playbook to Boost Indian Brands’ Global Cross-Border Sales With Advanced Ad Tools

Global consumer trends are undergoing a significant shift, with shoppers increasingly turning to international brands and products. To help businesses capitalize on this opportunity, Meta has released a comprehensive guide titled "Grow Your Exports: A Guide to Cross-Border Business Growth." This playbook provides valuable insights and strategies for businesses and advertisers looking to expand their reach beyond domestic markets. Key Findings from Kantar's 'Consumer Shopping Study' Cross-Border Purchases: Nearly 50% of the 14,591 surveyed shoppers aged 18 to 64 in 12 markets reported making cross-border purchases within the last six months. Brand Exploration: 71% of cross-border shoppers are open to trying new brands they discover online, and 72% would consider new brands if offered the right promotions or discounts. Expectations: Cross-border shoppers demand wide selections (61%), personalized experiences (62%), and seamless journeys from discovery to purchase. Leveraging Meta's Platforms and Tools Discovery Content Creators: 40% of shoppers follow creators to discover new brands and products. Personalized ads on Meta's platforms, such as Facebook and Instagram, have introduced a significant number of users to new shopping experiences. Rikki Agarwal, Co-Founder of Blink Digital: Emphasizes that Meta is the preferred platform for discovering brands and driving performance, with over $200 million in ad spending from India to global markets. Personalization AI-Powered Solutions: Meta's Advantage+ sales campaigns use AI to deliver highly relevant content, optimizing creative assets and targeting the right audiences. This personalization is crucial, as 62% of cross-border shoppers seek tailored experiences, and 61% want relevant product recommendations. Andrew Squillace, CMO of Muddy Mat: Highlights the effectiveness of bid multipliers in testing new demographics and allocating budgets to more profitable audiences, leading to improved returns on investment (ROI). Shahroz Alam, Head of Digital at Mirraw: Reinforces the importance of bid multipliers in exploring new demographics while optimizing budget for high-performance segments. Trust and Validation Community Influence: 40% of cross-border shoppers rely on recommendations from their social networks, and 31% discover new brands through influencers. Collaboration with creators and encouraging authentic reviews can significantly enhance a brand's credibility and foster lasting customer relationships. Suneil Chawla, Co-founder of Social Beat: Praises Meta's role in enabling global success and the playbook's insights for scaling internationally. Convenience and Immersive Experiences Frictionless Journeys: Shoppers expect smooth transitions from discovery to checkout. Technologies like augmented reality (AR) are gaining traction, with 41% of consumers using AR to explore products in an immersive manner. Entertainment Features: Engaging videos, live shopping, and interactive features are becoming essential elements for product discovery. These elements not only make shopping more enjoyable but also drive consideration and loyalty. Conclusion and Future Outlook The global retail landscape is evolving, making cross-border commerce a vital component of business growth. Brands that embrace digital transformation and leverage the full potential of Meta's platforms will be well-positioned to succeed in this new environment. The future of shopping is characterized by global reach, social connectivity, and AI-driven personalization. Industry Evaluation Experts in the field agree that Meta's playbook is a valuable resource. Blink Digital, a prominent digital marketing agency, has already seen significant success with Meta's platforms, attributing over $200 million in ad spending from India to global markets to their effectiveness. Andrew Squillace of Muddy Mat and Shahroz Alam of Mirraw highlight the practical benefits of using bid multipliers and AI solutions to optimize marketing efforts. Suneil Chawla of Social Beat sees Meta's approach as transformative, providing a clear path for brands to scale internationally. These insights underscore Meta's commitment to empowering businesses to navigate and thrive in the cross-border market.