Apple is shifting its focus from developing a cheaper, lighter version of its Vision Pro headset to accelerating the launch of multiple smart glasses models, according to a Bloomberg report by Mark Gurman. The move signals a strategic pivot toward wearable technology that could challenge Meta’s growing dominance in the smart glasses market. Instead of advancing the lower-cost Vision Pro, Apple has redirected teams working on that project to prioritize prototypes of smart glasses, with the goal of bringing them to market faster than originally planned. Apple is reportedly developing at least two distinct versions of its smart glasses. The first is a display-less model that relies on a connected smartphone, similar to the Meta Ray-Ban AI glasses (Gen 2). These glasses emphasize camera functionality, open audio, and AI-powered features like computer vision and voice commands. The second version includes a small display embedded in one lens—mirroring Meta’s Ray-Ban Display glasses—enabling features such as turn-by-turn navigation, message notifications, and video calling. While the display-equipped glasses were initially slated for a 2028 release, Apple is now pushing to bring them to market sooner, possibly even ahead of schedule. The shift underscores Apple’s recognition of Meta’s early lead in the smart glasses space. Meta recently launched updated versions of its Ray-Ban AI glasses with improved battery life, introduced new Oakley-branded models for athletes, and unveiled the Ray-Ban Display, which received praise for its usability and integration. Apple’s entry could be a game-changer, especially given its tightly integrated ecosystem. Unlike Meta, which relies on app-based integrations with WhatsApp and Instagram, Apple’s glasses would offer seamless, native connections to iPhones, Apple Watch, and iCloud—enabling faster photo transfers, smoother voice assistant interactions, and more reliable cross-device functionality. Privacy is another area where Apple could differentiate itself. With a strong reputation for user privacy, Apple is expected to build smart glasses that minimize data collection and offer greater control over personal information—key concerns as smart glasses become more common. Apple is also reportedly developing a custom chip specifically for its smart glasses, which would improve performance and efficiency. The company is exploring how users will interact with the devices. Meta uses a Neural Band worn on the wrist to detect hand gestures via electrical signals, but Apple may instead opt for camera-based hand-tracking similar to what’s used in visionOS, though adapting it to the smaller form factor of glasses remains a challenge. Meanwhile, Apple has reportedly scaled back production of the original Vision Pro, though regulatory filings suggest a modest refresh could launch as early as late this year. The company is also reportedly working on a lighter Vision Pro variant, but that project has been deprioritized in favor of the smart glasses initiative. The timing is critical. Meta has already established a foothold with consumer-friendly, stylish smart glasses that combine fashion with utility. Apple’s entry could redefine the category, especially if it leverages its design excellence, software integration, and privacy focus. While Meta leads in market presence, Apple’s ecosystem strength gives it a powerful advantage. With smart glasses poised to become a new frontier in personal computing, Apple’s accelerated push suggests it’s ready to enter the arena—not just as a competitor, but as a potential leader. The era of smart glasses may finally be beginning, and Apple’s arrival could be the catalyst.