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Amazon Expands Ring and Blink Camera Line with Facial Recognition and Lost Pet Tracking

Amazon has unveiled a new generation of AI-powered Ring and Blink security cameras, introducing advanced features designed to make home surveillance smarter and more intuitive. The announcement, made ahead of Google’s similar event, highlights Amazon’s push to integrate artificial intelligence and enhanced imaging into its smart home ecosystem. At the core of the new lineup is “Retinal Vision,” a proprietary imaging technology that uses AI to improve video quality, especially in low-light conditions, and enable 10x optical zoom. This includes features like “Retinal Tuning,” which continuously adjusts camera settings to optimize image clarity. The new Ring devices are available in both 2K and 4K resolutions. The Ring Wired Doorbell Plus 2K is priced at $180, while the Indoor Cam Plus 2K costs $60. The premium 4K models include the Outdoor Cam Pro ($200), Spotlight Cam Pro ($250), Wired Doorbell Pro 4K ($250), and Floodlight Cam Pro ($280). These devices offer color night vision, improved audio capture, and enhanced AI-driven video processing. Ring founder Jamie Siminoff emphasized that the company is redefining home security, not just as a recording tool, but as an intelligent, proactive system. One of the most notable AI features is “Familiar Faces,” which uses facial recognition to identify friends, family, and regular visitors. Users can enroll specific faces into the system, and when the camera detects someone, it sends a notification with their name and relationship to the user. This reduces unnecessary alerts from routine activities and helps users quickly identify unfamiliar individuals. The feature is integrated with Alexa+ Greetings, turning the voice assistant into a smart doorbell assistant. It can greet visitors by name, manage deliveries, and even provide context about a visitor’s purpose—such as a package delivery or a social visit—before the user answers the door. Another innovative feature, “Search Party,” helps locate lost pets by connecting with nearby Ring users. When a pet goes missing, the system sends a description to neighboring Ring camera owners, who can then report sightings. While reports are voluntary, the AI helps identify possible matches based on video data. This feature launches in November for dogs, with support for cats and other pets planned for later. Amazon also introduced a new Blink lineup, including the $50 Blink Mini 2K+, the $90 Blink Outdoor 2K+, and the $100 Blink Arc. The Blink Arc combines two 2K+ cameras into a single unit, offering a 180-degree panoramic view to eliminate blind spots. All Blink cameras feature 2K resolution, 4x zoom, color night vision, and noise-canceling audio. Amazon claims the batteries in these devices can last for years. The new Ring and Blink devices will be available for pre-order today, with features like Familiar Faces and Alexa+ Greetings rolling out in December, and Search Party launching in November. The company has also addressed past privacy concerns, stating that Ring no longer provides police with user footage without a warrant, reinforcing user control over data sharing. With these updates, Amazon is positioning its security cameras as more than just surveillance tools—they are becoming intelligent, community-connected assistants that enhance safety, convenience, and peace of mind. The integration of AI, facial recognition, and neighborhood networking marks a significant evolution in smart home security, setting a new standard for what consumers can expect from connected devices.

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