Quantum Corporation, listed on Nasdaq (QMCO), recently announced significant updates to its Quantum Alliance Partner Program. The enhancements are designed to support growth, expand market reach, and enhance customer value in the data-intensive AI era. Recognized as a 2025 CRN 5-Star Partner Program, Quantum is equipping its partners with new tools, training, and incentives to meet the increasing demand for robust data lifecycle management solutions. In today's AI-driven landscape, enterprises need to retain every byte of data for ongoing model training, deep analytics, and innovation. Quantum addresses this need with a comprehensive approach to data management, offering high-performance storage for active data, reliable backup and protection for rapid recovery and cyber resilience, and cost-optimized, secure solutions for long-term data archiving. The updated Quantum Alliance Program aims to empower channel partners to become trusted advisors in these critical areas, serving sectors such as financial services, manufacturing, government, research, and healthcare. The core enhancements to the Quantam Alliance Program include: New Incentives for Growth Quantum has introduced two new incentive programs to spur partner growth. Prospect+ focuses on accelerating high-value opportunities and expanding the sales pipeline. Partners can now earn rewards for identifying and cultivating new customer prospects. Connect+ provides a straightforward way for partners to initiate new sales conversations by offering rewards for scheduling qualified meetings between Quantum representatives and potential customers. These incentives aim to boost both new customer acquisition and existing account expansion. On-Demand Training and Enablement To build the necessary expertise among its partners, Quantum has expanded its library of sales and technical training resources. This includes a variety of courses and materials that cover Quantum’s full data lifecycle management portfolio, from data ingest and collaboration to backup, protection, and long-term archiving. The company has also introduced campaigns-in-a-box, which simplifies the process of educating customers about Quantum’s solutions and benefits. These resources ensure that partners are well-equipped to deliver value and advice to their customers. Amplify Loyalty Program The new Amplify loyalty program rewards partners for various actions taken within the Quantum Alliance Portal. Points are awarded for completing certifications, watching webinars, and downloading content. Accumulated points can be redeemed for rewards, fostering a sense of community and recognition among partners. This program aims to incentivize continuous engagement and learning, ultimately leading to better service and support for customers. Industry Recognition and Leadership Quantum’s efforts have not gone unnoticed. The company has received multiple recognitions, including being named to CRN’s Storage 100, Data Center 50, and Cloud 100 lists. Guillaume Crapart, Quantum’s Vice President of Global Channel Programs, was also honored as a 2025 CRN Channel Chief for his leadership in developing strong programs and relationships within the channel community. "Our goal is to arm our partners with the best possible tools, rewards, and opportunities," said Crapart. "By enhancing our training offerings, introducing new incentives, and launching the Amplify loyalty program, we are ensuring that our partners can not only grow their businesses but also provide top-tier data management solutions to their customers." Ken Christopher, Chief Operating Officer of Paper Pushers IT, a value-added reseller, praised the enhancements, stating, "The Quantum Alliance Program has been a true accelerator for our business. The new Prospect+ and Connect+ incentives, combined with the ease of use of the Amplify program, are helping us identify and capitalize on new opportunities more quickly, differentiate our offerings, and deliver superior value to our customers." Partners interested in learning more or joining the program can visit alliance.quantum.com. More information on Quantum’s data lifecycle management solutions is available at www.quantum.com. Evaluation by Industry Insiders and Company Profile Industry insiders view the updates to the Quantum Alliance Partner Program as a strategic move that aligns with the growing importance of data management in AI and analytics. The introduction of Prospect+ and Connect+ incentivizes partners to actively seek and nurture new business opportunities, which is crucial in a rapidly evolving market. The expanded training and enablement resources demonstrate Quantum’s commitment to staying ahead of technological trends and ensuring that partners are well-prepared to meet customer needs. The Amplify loyalty program adds a layer of motivation and recognition, potentially boosting partner loyalty and engagement. Founded over four decades ago, Quantum Corporation has established itself as a leader in data management solutions. Its platforms are designed to handle unstructured data, enabling customers in diverse industries to extract maximum value from their information. The company’s ability to adapt and innovate, as evidenced by these program updates, underscores its position in the market and its strategic vision for the future. Quantum’s continued recognition by CRN highlights its effectiveness and leadership in the tech industry, solidifying its reputation as a reliable and forward-thinking partner.