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OLX Group Achieves Record Profitability with 49% Margin and 22% Revenue Growth, Driven by AI Innovation and Strategic Acquisitions

OLX Group has reported record financial performance for the first half of fiscal year 2025, ending 30 September 2025, with a 49% operating margin and 22% year-on-year revenue growth. The company, a global leader in online classifieds with nearly 60 million daily listings across seven markets and a subsidiary of Prosus, attributed its success to a focused strategy centered on core categories—Motors, Real Estate, and Jobs—and the rapid deployment of proprietary AI across its platforms. Christian Gisy, CEO of OLX Group, highlighted the momentum behind the company’s transformation: “I am very proud that our strategy is delivering meaningful results. By keeping our focus on core categories and the rapid scaling of our proprietary AI across the business to improve customer success, we are already showing great progress just a year after repositioning the company.” Growth across core segments was robust. Motors revenue rose 27%, driven by improved monetisation, new dealer tools, advanced advertising solutions, and search optimisations that increased lead generation. Real Estate revenue grew 26%, supported by GenAI-powered posting forms, a unified app experience, and pricing innovations that enhanced listing visibility and user engagement. The Jobs segment delivered 12% revenue growth despite challenging market conditions, thanks to an updated product offering, improved monetisation, and AI-driven job matching and employer dashboard enhancements that boosted retention. In a strategic move to expand in Western Europe, OLX completed the acquisition of La Centrale, a leading French motors platform, strengthening its position in a key market. The company also divested non-core assets, including its services platform Fixly in Poland and the Romanian real estate finance platform Kiwi Finance, as well as operations in Uzbekistan and Kazakhstan, to sharpen its focus on high-growth markets and core categories. In South Africa, AutoTrader, a key brand under OLX Group, launched AutoTrader Intelligence—a new AI-powered platform combining over 30 years of market expertise with generative AI. The platform offers first-to-market features such as automatic vehicle description generation, which can save dealers up to 10,000 hours, real-time pricing insights, AI-enhanced imagery, and personalised shopping experiences. “AutoTrader Intelligence represents the next step in our innovation journey,” said George Mienie, CEO of AutoTrader. “It’s about using data and technology to better serve car-buying consumers and car-selling dealers, creating a car-shopping experience that makes complexity disappear.” Property24, another key brand, reinforced its leadership in South Africa’s property market with the launch of TenantPlus, a data-driven tenant screening solution that provides verified affordability and identity insights, reducing friction in rental transactions. The platform also introduced enhanced Branded Alerts and WhatsApp Leads, delivering more qualified leads to agents. OLX Group is investing $20 million in AI this fiscal year, with over 60 AI use cases deployed and 10 generative AI solutions launched in the first half. A standout innovation is a GenAI-enabled posting feature that automatically generates ad attributes and descriptions, reducing posting time by 35–55% and improving ad quality by up to 37% across real estate, electronics, home and garden, and other categories. OLX Group continues to build on its position as a global digital marketplace leader, serving millions of users monthly through trusted brands like AutoTrader, OLX, Otomoto, and Property24. The company remains committed to innovation, efficiency, and customer success through scalable AI and strategic growth.

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