At IFA 2025 in Berlin, Samsung Electronics unveiled its vision for the future of smart living with “AI Home: Future Living, Now,” positioning artificial intelligence not as a distant concept but as an accessible, everyday reality. The company emphasized that its AI-driven ecosystem is designed for everyone, not just tech enthusiasts, aiming to enhance daily life through personalization, convenience, and sustainability. Cheolgi Kim, Executive Vice President and Head of Samsung’s Digital Appliances division, stated that Samsung is moving beyond smart devices to create homes that understand, adapt to, and care for their occupants. “This is the beginning of a new era where technology works in the background so you can live your life to the fullest,” he said. Samsung’s AI Home leverages its SmartThings platform to automate routine tasks like lighting, temperature control, and window shades based on weather forecasts, reducing household effort. A Samsung survey revealed that 66% of consumers find the idea of an AI-powered home appealing, with many hoping for simplified daily routines (44%) and greater control via smartphone or voice commands (45%). The home is increasingly seen as a sanctuary—cited by 93% of respondents—and a social hub for 80%. AI Home enhances family moments through wellness monitoring, personalized sleep settings, and tailored nutrition planning, fostering deeper connections. Energy efficiency is a top priority. 66% of consumers believe AI can help reduce utility costs. With SmartThings Energy, Samsung’s AI can cut washing machine energy use by up to 70% through intelligent load and temperature optimization. Testing shows a 70% reduction in consumption when using AI-driven settings compared to standard modes, with real-world savings depending on usage patterns. Security remains critical, with 40% of users expecting AI to improve home safety. Samsung Knox Vault provides hardware-level protection for sensitive data, while Knox Matrix extends security across the entire ecosystem, ensuring end-to-end protection for all connected devices. Samsung’s Bespoke AI line elevates AI capabilities in the kitchen and beyond, offering intuitive, personalized experiences. Vision AI Companion enables natural, human-like interactions with home devices, redefining entertainment. Samsung continues to expand its open platform strategy, collaborating with global AI leaders like Google, Microsoft, and Perplexity to enhance functionality and compatibility. Galaxy AI is also expanding, with the S24 series bringing advanced AI features to over 200 million devices in 2024. Samsung aims to extend Galaxy AI to more than 400 million devices worldwide by the end of 2025, ensuring a seamless, multimodal experience across smartphones, tablets, and wearables. At IFA, Samsung showcased a large-scale digital art installation created with renowned artist Maotik. The 50-meter-wide display, themed around “wind,” visualizes data flows as dynamic, organic waves—symbolizing how Samsung’s AI enhances daily life through intelligent, responsive technology. The company’s vision integrates AI across appliances, mobile, and home ecosystems, all unified under SmartThings. From energy savings and safety to wellness and connectivity, Samsung’s AI Home represents a holistic, user-centered approach to technology. While AI capabilities rely on trained models and may vary based on data, environment, and user behavior, Samsung emphasizes continuous improvement through updated datasets and real-world testing. The company also highlights transparency, noting that AI outputs may be incomplete or inaccurate and should be used as a tool, not a definitive source. Samsung’s commitment to innovation, openness, and accessibility positions AI not as a luxury, but as a fundamental part of modern living—making the future of smart homes not just possible, but already here.