OnAudience, a global data provider specializing in data-driven audience solutions and collecting data from over 200 markets, has announced a new integration with Amazon Ads, enabling brands and agencies to license custom AI-generated audience segments—alongside standard taxonomy-based segments—directly within Amazon’s advertising platform. This partnership allows advertisers using the Amazon DSP to deploy hyper-targeted, privacy-compliant audience segments in seconds through OnAudience’s proprietary AI Audiences tool, reaching audiences across mobile, desktop, and connected TV (CTV) devices on Amazon’s Owned & Operated channels and premium third-party supply partnerships. The integration leverages artificial intelligence to deliver precision, scale, and speed in audience targeting. Traditionally, creating effective audience segments has been a time-consuming and complex process, requiring marketers to sift through thousands of potential options. OnAudience’s AI Audience tool streamlines this by allowing users to input a simple campaign brief and automatically generate optimized audience segments using large language model capabilities and millions of data points for highly granular targeting. Key features of the integration include seamless activation of custom segments within Amazon’s DSP, real-time performance tracking, and access to OnAudience’s global audience database. As an Amazon Ads Verified Partner, OnAudience brings confidence in both reach and performance, ensuring marketers can activate campaigns with reliable, high-quality data. “Advertisers and media agencies are facing ever greater complexity when it comes to audience creation: too many options, too little time, and inconsistent ROI,” said Mac Sawa, CEO of OnAudience. “Our collaboration with Amazon Ads simplifies this challenge—by turning a brief into a custom audience in seconds, we help marketers focus on strategy and creative execution, not manual segment building. The result: faster launch times and ultra-precise targeting across different devices.” The AI Audiences tool is now available globally. Marketers, agencies, and brands can create audience segments by visiting https://ai.onaudience.com/, where they can follow a streamlined workflow to generate, review, and license their custom segments directly into the Amazon DSP. OnAudience is a global data provider that collects and processes high-quality mobile, desktop, and CTV data from over 200 markets. The company specializes in cookieless targeting solutions and provides data and tools used for online ad targeting, AI training, and business intelligence.