Previsible, the AI discovery agency empowering enterprise marketing teams to turn visibility into growth, has announced the acquisition of Improove US, a global SEO firm founded by Michael Schwarz, a former Google Search Quality Leader. This marks Previsible’s second acquisition this year, following its earlier purchase of Internet Marketing Ninjas (IMN), and is aimed at creating one of the most advanced AI-driven discovery firms in the SEO space. The expanded organization now combines Previsible’s human-centered AI discovery and content creation capabilities, IMN’s expertise in trusted link building and digital PR, and Improove US’s deep knowledge in eCommerce optimization and algorithm research. Together, the integrated team offers a comprehensive, people-first approach to SEO and AI-powered discovery that helps CMOs and SEO leaders scale brand visibility, authority, and demand. As AI Overviews (AIO) and Generative Engine Optimization (GEO) transform how consumers discover brands, Previsible’s AI discovery experts provide the technical depth and human insight needed to maintain credibility and relevance across evolving search landscapes. The company works closely with clients’ in-house teams as an embedded extension, helping them build domain authority, improve visibility, and produce high-impact content. “CMOs need a discovery partner that drives brand growth, demand, and revenue in a cost-effective and predictable way,” said Jordan Koene, CEO and co-founder of Previsible. “By bringing together Improove US’s world-class eCommerce innovation, IMN’s authority engine, and our AI-powered content and analytics platform, we’ve created a powerful performance engine that scales quality and impact—while keeping human judgment at the core.” Lukas Rippitsch, CEO of Improove US, emphasized the strategic alignment: “Improove was built on innovation—using data and algorithm research to give eCommerce brands a measurable edge. With Previsible, we can amplify that edge. Their AI-driven content and analytics platform, combined with IMN’s authority and PR expertise, form a unique and powerful system for performance-driven SEO.” The acquisition enables Previsible to deliver full-stack solutions, including technical SEO audits and architecture, e-commerce performance optimization, high-velocity content and digital PR campaigns, AI-first initiatives in GEO and AIO, and strategic SEO talent support. The company continues to help category leaders adapt to the rapid evolution of search and AI, ensuring long-term visibility, stronger domain authority, and more predictable revenue growth. CMOs and SEO professionals can request a free AI Discovery Readiness Audit and join Previsible for a live session, Navigating AI Search in 2026, on November 19th at 3:00 PM ET via LinkedIn Live.