Disney is offering competitive salaries for tech roles in 2025, according to data from the U.S. Department of Labor on 55 H-1B visa applications filed by the company between October 1, 2024, and June 30, 2025. The filings provide a snapshot of base pay for key technology positions across Disney’s streaming, parks, financial services, and global technology divisions. Under CEO Bob Iger’s leadership, Disney has prioritized strengthening its direct-to-consumer streaming business by integrating Disney+ and Hulu, investing in original content, and raising prices. With over 183 million global subscribers as of early August, the company faces growing pressure from rivals like Netflix, Amazon Prime Video, and Paramount+—a streaming service being revitalized by David Ellison’s Skydance merger. To stay ahead, Disney is aggressively recruiting top tech talent, especially in software engineering, data science, and machine learning. The H-1B data reveals that Disney is paying high salaries to attract skilled foreign workers, particularly in critical AI and data roles. The new data also reflects rising compensation trends compared to earlier years. Notable salaries for tech roles in 2025 include: Director, Software Engineering: $230,500 Lead Data Engineer: $191,012.50 (up from $168,171–$181,100 in 2021–2023) Senior Data Engineer: $177,322.31 (up from $155,000–$172,300) Senior Software Engineer: $162,431 to $197,019 (up from $140,000–$175,000) Principal Software Architect: $212,609 to $216,506 (up from $176,761–$190,700) Principal Technical Architect: $190,855 to $191,566 (up from $171,000–$190,000) Senior Machine Learning Scientist: $177,436.56 (up from $167,344) Senior Product Manager: $170,150 to $172,932 (up from $141,784) Senior Manager, Technology: $234,310.23 (up from $145,000–$173,600) Manager, Software Engineering (Hulu): $190,600 (slightly down from $180,455–$241,020) Principal Software Engineer (Hulu): $220,000 (up from $215,000–$220,815) Software Engineer: $130,000 (unchanged from previous range) Disney is also investing in AI and data infrastructure to counter threats from generative AI tools like OpenAI’s Sora. The company, along with other entertainment giants, has joined lawsuits against AI firms such as Midjourney, citing copyright concerns. While these figures represent base salaries and do not include bonuses or stock awards, they highlight Disney’s commitment to hiring elite tech talent. The company’s focus on innovation, storytelling, and global reach continues to make it a top employer in entertainment and technology. As one Disney Parks recruiter noted, passion and a positive mindset matter just as much as technical skill—“At the end of the day, we’re all cast members.”