A new global study reveals that consumer demand for personalized marketing is on the rise. According to the research, 81% of consumers ignore irrelevant marketing messages, underscoring the significance of tailored shopping experiences in building brand loyalty and boosting sales. NY-based Attentive®, a leader in AI-powered mobile marketing, published its 2025 Consumer Trends Report: "The State of Personalized Marketing," which provides valuable insights into consumer behavior and expectations. The report highlights that modern consumers expect more from brands. Beyond product quality and price, they seek personalized experiences. Data shows that 81% of consumers are uninterested in generic ads and content, only engaging when brands offer relevant and customized information. Personalized marketing not only enhances brand recognition but also significantly increases sales and customer loyalty. Attentive® identifies several key trends: 1. **Diverse Personalized Experiences**: Over 70% of consumers want brands to offer personalized product recommendations, custom services, and discount offers. Tailored content meets individual needs, improving shopping satisfaction. 2. **Data Security and Privacy**: Despite the appeal of personalized marketing, data protection remains a critical concern. 65% of consumers are willing to share personal data for a more tailored experience, provided brands ensure data safety. 3. **Immediate Interaction**: Real-time personalized interactions are becoming essential, with 60% of consumers expecting brands to respond to their needs within seconds across various channels, such as SMS, social media, and more. 4. **Consistent Omnichannel Experience**: 80% of consumers expect a consistent and seamless personalized service, whether online or offline. AI technology plays a pivotal role in achieving efficient personalized marketing. By using machine learning and big data, brands can accurately predict consumer needs and deliver customized content. For instance, Attentive®'s AI algorithms generate personalized recommendations and discounts based on user purchase histories, browsing behavior, and preferences, thereby enhancing user engagement and conversion rates. Industry insiders see this report as a roadmap for the future of marketing, emphasizing that personalization is crucial for building deep connections with consumers. Mahmood Al-Barrad, a chief analyst at a prominent market research firm, notes that brands must focus on consumers' personalized needs and use advanced technologies to meet these demands to stand out in a competitive market. Founded in 2016 with headquarters in New York, Attentive® specializes in AI-driven mobile marketing solutions. Its core products include SMS marketing platforms, email marketing tools, and customer interaction platforms, which help brands connect with consumers in personalized ways and improve marketing effectiveness. The company collaborates with thousands of businesses, including many well-known brands. --- The global consumer technology market is expected to reach $1.29 trillion by 2025, with significant growth driven by China and emerging Asian markets, according to the latest 2025 Tech Consumer Goods Industry Trends Report by NielsenIQ. Julian Baldwin, Global President of NielsenIQ's Technology and Durables division, highlights that brands and retailers must focus on value-driven innovation to meet modern consumer demands, emphasizing that products should offer higher performance, enhance daily life, and provide clear returns on investment. AI technology, in particular, is key to driving market growth, but it must be user-friendly, intuitive, and clearly valuable. The report identifies key technology trends for 2025: 1. **Home Entertainment and Gaming**: Immersive experiences will be a major selling point. Chinese consumers play games more frequently than the global average, and the demand for 70-inch and larger TVs is expected to surge by 25% in 2024, indicating a strong desire for immersive home entertainment. 2. **Gaming Computers**: Many people bought new gaming computers during the pandemic, setting the stage for a replacement cycle in 2025, which will drive market growth. 3. **Audio Devices**: The global audio device market is predicted to grow by 3%, primarily due to increased demand in emerging markets. To capitalize on these opportunities, brands and retailers must adapt to consumer needs, innovate continuously, and offer new, engaging products. Multifaceted factors will drive the tech consumer goods market, and staying ahead of these trends will be crucial for success. --- Blackhawk Network (BHN) has released its eighth annual Digital Gift Card Market Report in collaboration with NAPCO Research. The report highlights ongoing improvements and investments in digital gift card programs by U.S. merchants and organizations, driven by consumer demand and strategic innovation. Digital gift cards are increasingly popular due to their convenience, variety, and personalization. In the past year, many merchants have enhanced their digital gift card payment systems, added new features, and improved user experiences. Features such as instant sending and customizable greetings have made digital gift cards more interactive and appealing. Some retailers are also integrating loyalty points and membership rewards, adding value to digital gift card purchases. Despite significant progress, there is substantial potential for growth in social commerce and embedded AI technologies. Currently, most digital gift card transactions still rely on traditional e-commerce platforms, and social media-based gift card promotions and sales are underutilized. Social commerce can increase brand exposure and consumer engagement, expanding the market share for digital gift cards. Similarly, AI technology can further optimize the user experience, improve conversion rates, and facilitate personalized recommendations and services. Major retail brands are experimenting with social media platforms to offer digital gift cards. For example, a well-known clothing brand has embedded gift card purchase links in its Instagram Stories, allowing users to buy directly from the platform. Another restaurant chain is leveraging AI to provide personalized gift card recommendations on its website and mobile app, matching offers to consumer preferences based on purchasing history. The report also addresses core challenges in the digital gift card market, including cybersecurity and data protection. Enhancing consumer trust in digital gift card security is vital for sustaining growth. Additionally, retailers must continuously innovate to maintain high-quality user experiences and offer more personalized options. Industry experts are highly positive about the report, noting that it reflects the current state of the digital gift card market and provides clear directions for future development, particularly in social commerce and AI technology. These advancements are expected to create new growth opportunities and drive industry evolution. Blackhawk Network, a leading global payment brand supplier, has been in operation for many years. The company offers a range of payment solutions, including gift cards, prepaid cards, and reward programs. NAPCO Research is a renowned market research and consulting firm, known for delivering strategic insights through data analysis. Their partnership aims to provide deep market trend insights to help merchants thrive in a competitive landscape. --- Particular Audience has launched Retail-MCP.com, a platform designed to revolutionize the retail industry by integrating AI directly with existing retail systems and data. Traditional online shopping can be cumbersome, requiring multiple clicks and page loads. Retail-MCP.com streamlines these processes, offering a seamless and efficient shopping experience. Adobe's recent data shows an 1200% increase in AI-driven traffic in the retail sector, highlighting a shift in consumer shopping habits towards AI technology. Particular Audience’s CEO stated that the launch of Retail-MCP.com is a significant response to these trends. The platform aims to shorten the consumer purchasing path, enhance transaction conversion rates, and provide new business opportunities for retailers. Retail-MCP.com not only improves the user experience but also offers retailers robust data analytics tools to better understand consumer needs, optimize inventory management, and refine marketing strategies. Particular Audience believes that this platform will accelerate the digital transformation in retail and introduce new business models. --- Industry experts and company profiles further validate these trends. Attentive®'s commitment to AI-driven personalization and Blackhawk Network's innovative approach to digital gift cards are seen as vital strategies for brands to stay competitive and meet consumer expectations. The launch of Retail-MCP.com by Particular Audience is a significant step towards more efficient and personalized shopping experiences, reflecting the transformative power of AI in retail. These developments are likely to reshape the market landscape, fostering deeper consumer engagement and driving sustained growth for businesses.