Google recently unveiled a new feature called "Circle Screen" aimed at enhancing the search experience on its Gemini AI platform. According to Android Authority, an unexpected Instagram post by Google revealed this yet-to-be-officially-announced option. "Circle Screen" functions similarly to the "Circle to Search" feature on high-end Android phones but with a more focused approach on specific objects on the screen rather than the entire content. Users can simply draw a circle around any part of their screen, and Gemini will instantly provide relevant information, significantly boosting search efficiency. This feature offers substantial convenience for everyday users. For instance, if a user comes across an interesting image or text while browsing a webpage or app, they can circle the content to receive immediate information. "Circle Screen" also supports multilingual searches and cross-app operations, further enhancing the user experience. Google plans to roll out this feature to all Gemini users over the next few weeks. The announcement has generated significant buzz in the tech community. Many users are excited about the potential of this innovation, believing it will revolutionize the intelligence of search engines and user satisfaction. Industry analysts see this as a critical move in Google's competitive strategy with rivals like Microsoft and Apple. In a different development, DeepMind CEO Demis Hassabis announced on the podcast "Possible" that the company intends to integrate Gemini, its core AI model, with Veo, a video generation model. This integration aims to enhance Gemini's ability to understand the real world, making it a more effective and versatile assistant. Hassabis stated that the goal is to break the single-task limitations of current AI aides, enabling them to handle complex real-world problems and offer more intelligent services. Gemini has already demonstrated impressive performance in various tasks, while Veo's robust video generation capabilities have supported applications in virtual and augmented reality. By combining these technologies, Google hopes to create an assistant that can process both textual and visual information, providing a more comprehensive and user-friendly experience. The significance of this integration lies in its potential to transform multiple sectors, including education, health, and entertainment. Users can look forward to more personalized and convenient services, making technology more seamless in their daily lives. In a recent interview with The Financial Times, journalist Melissa Heikkilä discussed the AI Overview feature with Elizabeth Reid, Vice President of Google Search. Launched a year ago, AI Overview is a crucial step in Google's strategy to innovate its core product. This feature uses AI-generated summaries to help users quickly grasp the core information from search results without having to click through multiple links. ### Event Background Google, as the world's largest search engine, has been consistently integrating cutting-edge technology into its products. The introduction of AI Overview represents another significant advancement in the company's AI endeavors. Reid explained that the feature's success is largely attributed to changing user needs, with many seeking faster access to key information rather than sifting through numerous web pages. ### Launch Process and Outcomes AI Overview went live a year ago and has received positive user feedback. Reid revealed that the Google team conducted extensive user testing and collected feedback to ensure the feature's effectiveness in real-world scenarios. Continuous optimization of AI algorithms has improved the accuracy of the summaries, saving users time and enhancing search efficiency. ### Future Prospects Reid is optimistic about the future of AI search. She believes that as AI technology evolves, search engines will better understand user intent and provide more personalized results. Google is also exploring potential applications of AI Overview in news, academic research, and enterprise settings. Reid emphasized that Google will continue to invest in AI research to maintain its leadership in the field. ### Impact on Advertising Revenue The introduction of AI Overview has had an interesting impact on Google's advertising revenue model. Reid acknowledged initial concerns from advertisers that the feature might reduce ad click-through rates. However, data shows that these fears were unfounded. AI Overview has not significantly affected ad clicks; instead, it has enhanced overall user satisfaction and platform loyalty, indirectly boosting advertising revenue. ### Industry Evaluation and Company Background Industry insiders view Google's launch of AI Overview as a strategic and wise move. As a leader in the search domain, Google's ongoing investment in AI technology not only enhances user experience but also provides a new impetus for its advertising business. Google's extensive history and technical superiority in AI ensure it remains at the forefront of technological change. Overall, "Circle Screen" and the integration of Gemini with Veo showcase Google's commitment to innovation and improving user convenience. These advancements highlight the company's ability to leverage its AI expertise to create more intelligent and versatile digital tools, solidifying its position as a leader in the tech industry.