Meta Restructures Reality Labs, Cuts VR Jobs; Threads App Shifts to .com
Meta has recently undergone significant changes within its Reality Labs department, primarily focused on cost management and strategic realignment to maintain its technological edge. The department, which handles Meta’s hardware and virtual reality (VR) business, experienced job cuts that particularly affected Oculus Studios' game development teams and the Supernatural VR fitness application team. These reductions follow earlier layoffs announced in January, where the company cut nearly 4,000 positions, with CEO Mark Zuckerberg emphasizing the move to "raise performance standards." In a statement, Meta spokesperson Tracy Clayton indicated that some Oculus Studios teams are undergoing structural and role adjustments aimed at enhancing efficiency and future mixed-reality experiences. Despite the cuts, the company remains committed to investing in both VR fitness and gaming, ensuring high-quality content for existing users. The Supernatural team confirmed through their official Facebook page that the changes will result in fewer weekly workout sessions for their subscribers. Reality Labs’ CTO Andrew Bosworth shared an internal memo highlighting 2025 as a crucial year for the department. He stated that this year will determine whether Reality Labs’ efforts will be visionary successes or historical failures. Bosworth emphasized the importance of the success of Horizon Worlds on mobile devices for Meta’s long-term metaverse goals. Recent months have seen multiple leadership changes within Reality Labs. Javier Olivan, Meta’s Chief Operating Officer, now oversees duties previously handled by former Reality Labs COO Dan Reed, and other department leaders are reporting to executives in Meta’s primary business divisions. Despite the layoffs, Meta’s career website still lists 495 open positions within Reality Labs, indicating ongoing investment and opportunities for restructuring. However, the financial performance of Reality Labs has been a point of concern. Although Meta’s collaboration with Ray-Ban produced smart glasses with sales exceeding expectations, the Quest series of VR headsets has struggled. The Quest 3S, launched last fall, has seen lackluster sales, leading to price cuts of about 10% to boost demand. The department reported an operating loss of $4.97 billion in the last quarter, with revenues of only $1.1 billion, underlining the financial pressure Meta faces in these emerging markets. In parallel to Reality Labs’ restructuring, Meta has also made considerable improvements to its Threads social media platform. The company recently changed the domain from Threads.net to Threads.com, simplifying user access and avoiding confusion with an unrelated message app that previously used the “Threads.com” domain. This change follows Meta’s acquisition of the domain in September last year. Meta introduced several optimizations to enhance the web experience on Threads.com. Users can now see the same personalized feed across both web and mobile platforms, and there are direct icons to view liked and saved posts. Additionally, Meta is testing a feature that allows users to import their follower lists from other platforms, like X (formerly Twitter), to easily find and connect with friends. To foster cross-platform interaction, users can share Threads posts as images on Instagram. The new web design includes a right-side navigation bar and a “+” button for easier post creation. Industry insiders view these changes positively, suggesting that they reflect Meta’s strategic focus on efficiency and innovation. By streamlining Threads and optimizing Reality Labs, Meta aims to strengthen its position in the competitive social media and VR/AR markets. As a global leader in social media, with platforms like Facebook, Instagram, and WhatsApp, Meta continues to adapt and invest in new technologies to stay ahead. Despite financial challenges and market competition, Meta’s commitment to its metaverse vision remains strong. Zuckerberg sees Reality Labs as essential for developing the next generation of computing platforms, and the company is determined to balance resource allocation and market performance. Analysts believe that Meta’s approach to restructuring and optimizing these departments sets a precedent for how other tech giants might handle similar issues in the future. They predict that Meta will continue to explore and expand the potential applications of VR and AR technologies, contributing to a more immersive and interactive digital world. Meta, headquartered in Menlo Park, California, is a multinational tech giant known for its extensive portfolio of social media platforms. Its strategic pivot towards VR and AR underscores its ambition to redefine digital interaction and entertainment. As the company navigates these transitions, its actions highlight a proactive stance on innovation and market responsiveness.
