AMD has rebranded several of its older mobile processors, giving new model names to select chips from its Zen 2 and Zen 3+ generations. The move, observed by hardware enthusiast Gray, affects mobile CPUs launched around 2023, including models from the Rembrandt-R and Mendocino families. While not the company’s most powerful offerings, the rebranding reflects a broader industry trend of refreshing product lines to boost visibility and sales. The new naming convention replaces older, more descriptive model numbers with simpler, three-digit designations. For example, the Ryzen 7 7735HS and Ryzen 7 7735U are now labeled as Ryzen 7 170 and Ryzen 7 160, respectively. Similarly, the Ryzen 5 7535HS and 7535U are now known as Ryzen 5 150 and Ryzen 5 130, while the Ryzen 3 7335U becomes the Ryzen 3 110. These chips are based on the Zen 3+ architecture with RDNA 2 graphics and use the Rembrandt-R codename. For the Mendocino lineup—based on Zen 2 with RDNA 2 graphics—AMD has adopted a two-digit format. The Ryzen 5 7520U and Ryzen 3 7320U are now marketed as Ryzen 5 40 and Ryzen 3 30. The Athlon Gold 7220U and Athlon Silver 7120U are rebranded as Athlon Gold 20 and Athlon Silver 10, respectively. This shift mirrors Intel’s recent strategy with its Core Series 1 lineup, which includes older chips like the Core i5-110 (from Comet Lake) and the Core 5 120 (from Raptor Lake). While the new names may appear more modern and streamlined, they can mislead consumers into thinking these are new processors, when in fact they are updated labels for existing silicon. AMD has previously used a three-digit naming system with the launch of the Ryzen AI 300 (Strix Point) and Ryzen 200 (Hawk Point Refresh) series earlier this year. The current rebranding of Rembrandt-R and Mendocino chips suggests the company is moving toward a more standardized naming structure across its product range. With the recent launch of the Ryzen 9000 series (Granite Ridge), AMD has exhausted its four-digit naming convention. Unless the company adopts a five-digit system like Intel’s potential 10,000 series, it may need to introduce new elements into its model names—such as “AI” or “Ultra”—or continue with the three-digit format, possibly launching a Ryzen 400 series. The long-term direction of AMD’s naming strategy remains uncertain, but the rebranding of these older mobile chips signals a clear effort to modernize its product presentation and simplify marketing.