Treasure Data has launched the general availability of its AI Marketing Cloud, marking a major step in the evolution of marketing technology. Uniting trusted customer data, secure AI agents, and intelligent activation, the platform empowers marketing teams to deliver hyper-personalized experiences across all channels. Designed to reduce reliance on multiple fragmented tools, the AI Marketing Cloud lowers total cost of ownership while driving revenue growth through smarter, real-time engagement and AI-driven decision-making. The announcement was made at CDP World 2025 in Las Vegas, highlighting Treasure Data’s transformation from a pioneer in customer data platforms (CDPs) to a fully AI-native marketing cloud. Built on a single, unified data foundation, the platform enables seamless integration of intelligence, cross-channel orchestration, and real-time personalization. “Treasure Data AI Marketing Cloud is built on the world’s most trusted customer data foundation — helping brands turn data into intelligence, intelligence into engagement, and engagement into measurable growth and guaranteed ROI,” said Kaz Ohta, CEO and co-founder of Treasure Data. The timing reflects a critical shift in marketing. Legacy marketing clouds, often assembled through acquisitions, suffer from fragmentation, inconsistent data models, and unpredictable costs. In the AI era, these weaknesses become liabilities. Without clean, unified first-party data, AI automation risks becoming generic, personalization fails, and ROI remains uncertain. Treasure Data AI Marketing Cloud is fundamentally different. It’s not an add-on — it’s AI-native from the ground up, built directly into the company’s Intelligent CDP. This ensures AI agents operate with accurate, real-time, identity-resolved data, enabling precise predictions and meaningful engagement. The platform remains interoperable by design, allowing enterprises to integrate with preferred tools, data warehouses, analytics platforms, and activation partners. This hybrid flexibility prevents vendor lock-in while delivering the power of a unified, intelligent data foundation. Early adopters like Nestlé are already benefiting. “We’re excited to be part of Treasure Data’s vision in launching the AI Marketing Cloud as one of the early adopters of the Engagement AI Suite and AI Agent Foundry. This partnership is helping us unify our data, empower our teams with AI, and deliver more connected consumer experiences across our brands,” said Elsa Vences, Data & Personalization Manager at Nestlé. The AI Marketing Cloud integrates multiple AI Suites tailored for different marketing roles. These include the Engagement AI Suite and upcoming additions like the Paid Media AI Suite for performance marketers and the Service AI Suite for customer experience teams. All operate directly on the Diamond Record — a complete, trusted view of every customer. To help teams adopt AI more effectively, Treasure Data is offering a 60-day free trial of the AI Suites, along with expert-led AI Workshops. Participants receive strategic guidance to launch a custom AI agent within 60 days using the AI Agent Foundry. Additionally, the company has expanded its Trade-Up program. Organizations switching from legacy ESPs or CEPs can receive up to 24 months free when committing to multi-year contracts. Treasure Data also introduced the Agent Hub — a curated catalog of AI agents built specifically for marketing, customer experience, service, data, and commerce teams. Unlike generic platforms, each agent leverages Treasure Data’s Intelligent CDP, ensuring access to governed, real-time, identity-resolved data. This enables agents to act with context and precision, improving personalization and operational efficiency at scale. With ready-to-use agents and customizable blueprints, enterprises can safely build, deploy, and optimize AI solutions aligned with their unique customer data. This transforms customer data into a sustainable competitive advantage. Treasure Data continues to lead in AI-driven marketing, combining trusted data infrastructure with intelligent automation to help global brands achieve measurable growth.