Shopping online during the festive season just got more personalized. Google has launched its Virtual Apparel Try-On feature in the UK and India, allowing shoppers to virtually test millions of clothing items using just a single photo of themselves. The tool helps users visualize how outfits like tops, bottoms, dresses, jackets, and even shoes will look on their body before making a purchase—bridging the gap between online shopping and the in-store fitting room experience. Powered by a custom AI model designed specifically for fashion, the technology understands both human body shapes and the way different fabrics behave—accounting for how materials stretch, fold, and drape across various body types. This means users get a realistic preview of how a garment will fit and appear, not just a generic silhouette. To use the feature, shoppers simply look for the “try it on” icon on apparel product listings across Google. Once activated, they can upload a photo and instantly see themselves wearing different styles. They can experiment with new looks, mix and match outfits, and even share their virtual try-ons with friends for feedback. The launch comes at a time when online fashion shopping is surging, especially during peak holiday seasons. By bringing the fitting room into the digital space, Google aims to reduce uncertainty, minimize returns, and make online shopping more engaging and confident for users. With this innovation, Google continues to integrate advanced AI into everyday experiences, making fashion discovery faster, smarter, and more intuitive for shoppers across the UK and India.