Sam Altman has quickly become the most prominent figure in OpenAI’s new AI video and audio generation app, Sora. The app, launched on Tuesday, allows users to create AI-generated videos using their own likeness and voice, with the ability to insert themselves—or others who have created avatars—into scenes. While the app is currently invite-only, demand has surged, with some users selling access codes for nearly $45 on eBay. Altman, OpenAI’s CEO, was among the first to test the app, generating a series of AI-powered videos featuring his digital avatar. He later shared his reaction on X, saying, “It is way less strange to watch a feed full of memes of yourself than I thought it would be. Not sure what to make of this.” Since its release, Sora has sparked both excitement and concern. Users have rapidly embraced the platform, creating short-form videos that feature Altman in various scenarios—from fictional interviews to humorous skits. His digital persona has become a central meme and creative canvas for early adopters. The app’s capabilities raise important ethical questions, particularly around consent and deepfakes. While users must opt in to generate their own AI avatars, the potential for misuse remains a growing concern. OpenAI has not yet released detailed policies on how it will manage identity and privacy in the app. Despite the risks, Sora has been praised for its realism and ease of use. Business Insider reporters described it as entertaining and fun, highlighting its potential for creative expression. As the app gains traction, Altman’s presence as both a pioneer and a viral subject underscores the growing influence of AI in shaping digital identity and online culture.