Matas Group, the leading health and beauty retailer in the Nordic region, is transforming its operations through a strategic partnership with SymphonyAI, a global leader in Vertical AI platforms. The collaboration aims to modernize category management, enhance the customer experience, and drive growth across Denmark, Sweden, Finland, and Norway. As the largest player in its sector across the Nordics, Matas Group operates nearly 500 stores and top-tier e-commerce platforms under the Matas and KICKS brands. With over 6 million loyalty members, the company is focused on delivering seamless, personalized shopping experiences across both physical and digital channels. To meet rising customer expectations and market demands, Matas has selected SymphonyAI to power its next-generation assortment and space planning strategy. The partnership follows Matas’ 2023 acquisition of KICKS, which expanded its footprint and highlighted the need for a unified, scalable technology platform. As consumer behavior evolves and competition intensifies, the ability to quickly adapt assortments, respond to trends, and optimize store layouts has become critical. Alice Wassard, Executive Vice President of Commercial at Matas Group, emphasized the strategic importance of the move. “At Matas, our goal is to win the Nordics, and by implementing SymphonyAI, we aim to deliver the best possible experience for our customers by optimizing both store and online assortments,” she said. “We chose SymphonyAI because their platform offers the intelligence and agility to exceed customer expectations, unify our assortment strategy across markets, and strengthen collaboration with our supplier partners.” Matas will deploy SymphonyAI’s full Assortment & Space suite, including intelligent clustering, assortment optimization, shelf and floor planning, planogram automation, and macro space optimization. The AI-driven platform will provide space-aware, data-backed recommendations to help Matas introduce high-performing online products into physical stores faster, reduce manual effort, and improve decision-making. Sunil Kumar, General Manager for EMEA at SymphonyAI, highlighted the platform’s unique capabilities. “Over recent years, we’ve developed the world’s only truly AI-driven, native SaaS solution for category management. Now fully matured, our platform enables seamless workflows from clustering and planning to execution, delivering immediate efficiency gains and a future-proof toolkit for retailers like Matas.” The system is built on deep retail expertise, offering an intuitive interface, advanced analytics, and flexible integration—overcoming the limitations of legacy systems. For Matas, this means faster time-to-market, better inventory alignment, and stronger supplier collaboration. With this partnership, Matas Group is positioning itself at the forefront of retail innovation in the Nordics, combining its strong customer base and service excellence with cutting-edge AI technology to deliver smarter, more responsive retail experiences.