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Myriad Advisor Solutions Partners with Content 151 to Launch Custom Blog Program for Independent Advisors in 2026

Myriad Advisor Solutions has announced a strategic partnership with Content 151 to launch the Custom Blog Program, a new service designed to help breakaway advisory firms and independent financial advisors establish a strong digital presence from day one. The program, set to launch in 2026, will provide participating firms with tailored blog content optimized for both search engines and AI-driven content discovery. The Custom Blog Program features a curated “mini library” of content developed exclusively for Myriad clients. Advisors can select ten topics that align with their unique value proposition, target audience, and investment philosophy. With minimal input, they’ll receive a fully customized, ready-to-publish blog that supports their brand and helps them stand out in an increasingly competitive digital landscape. This collaboration addresses a key challenge for new independent advisors: creating high-quality, original content that resonates with clients and ranks well online. As AI reshapes how information is discovered, the need for content that is both relevant and search-optimized has never been greater. Danielle White, CEO of Myriad Advisor Solutions, emphasized the importance of this partnership. “Advisors are leaving large firms to regain control over their business and brand. But while they’re excited to be independent, many don’t know where to start with content. This program gives them a powerful head start—ensuring their message is clear, consistent, and visible from the moment their website goes live.” Shawna Ohm, founder of Content 151, added, “So many advisors spent years at wirehouses using the same generic messaging. Now, they want to say something different—but they don’t have the time or resources to build it themselves. The Custom Blog Program removes that barrier, giving them professional, targeted content with little effort.” In addition to the program, Myriad and Content 151 are hosting a free webinar titled Fireside Chat with Q&A on Content Marketing in the Age of AI-Powered Search. The event will take place on January 14, 2026, at 4:00 PM Central Time and will feature Paul Gilbert of Myriad and Shawna Ohm of Content 151, moderated by Colin Swift of Impact Communications. Registration is available at myriadblogstudio.com. A related video interview, part of the Swift Chat series, is also available for those who want to learn more about the role of content in the era of AI-driven search. The full interview can be viewed at the provided link. Myriad Advisor Solutions, founded in 2009, has supported over 10,000 businesses and helped more than 3,200 independent financial advisory firms launch successfully. The company offers comprehensive services including business planning, cybersecurity, technology infrastructure, HR, and brand development. It operates through two subsidiaries: Continuum Advantage and Communications Experts. Content 151, launched in 2020, specializes in creating customized marketing materials for independent advisors, including articles, checklists, infographics, social media content, podcasts, and newsletters. The firm’s team brings deep expertise in financial services marketing and digital strategy. For more information about the Custom Blog Program or upcoming events, visit myriadcbp.com, myriadas.com, or content151.com.

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