FourKites, the leader in AI-driven supply chain transformation and pioneer of real-time visibility, has launched a dedicated Food and Beverage (F&B) Customer Advisory Board to drive innovation tailored to the unique challenges of the industry. The new board brings together eight senior supply chain executives from top F&B companies to provide strategic input on product development, operational challenges, and emerging opportunities. The F&B Customer Advisory Board, chaired by James Glover, Vice President of Customer Experience at CHEP, includes leaders from some of the world’s most recognized food and beverage brands: Brett Frankenberg of Coke Consolidated, Erica Westenbroek of Land O’Lakes, Gareth Osborn of McCain Foods, Jeff Lough of Tyson, Jeremy Druckemiller of US Foods, Keith Mowery of US Cold Storage, and Mike Malone of Niagara Bottling. Together, they bring over 160 years of combined supply chain experience. “Building vertical-specific advisory boards with executives who deeply understand their industry’s operational demands allows us to deliver more targeted, effective solutions,” said Mathew Elenjickal, Founder and CEO of FourKites. “This ensures we’re developing capabilities that directly address the complexities of food and beverage supply chains—from cold chain integrity and freshness preservation to managing demand volatility and regulatory compliance.” Glover emphasized the unique pressures facing F&B supply chains. “These operations are highly sensitive to time, temperature, and quality. The need for precision, traceability, and compliance is constant. By uniting executives who manage these challenges daily, we can shape technology that delivers measurable improvements across production, distribution, and customer service.” The board will focus on guiding FourKites’ product roadmaps, prioritizing features based on real-world needs, validating market requirements, sharing best practices for implementation, and offering strategic feedback to ensure solutions are both practical and forward-looking. FourKites has long prioritized customer collaboration in its innovation process. Over 90% of companies using the FourKites platform contribute ideas through its IdeaExchange platform, with one in four suggestions making it into the product roadmap. This collaborative approach has led to more than 250 new features being launched. The company’s AI-powered digital workers—developed in response to customer feedback—now automate routine supply chain tasks such as carrier appointment scheduling, document collection, and customer service inquiries. For example, The Coca-Cola Company has reduced shipment inquiry response times from a 90-minute service level agreement to just seconds, freeing up hundreds of hours annually for employees to focus on higher-value work. These advancements have led to improved tracking compliance, greater operational efficiency, and centralized reporting with product-level filtering—key benefits for complex, global supply chains. FourKites, recognized by Nucleus Research for its Intelligent Control Tower, processes over 3.2 million supply chain events daily, helping more than 1,600 global brands prevent disruptions, make faster decisions, and shift from reactive tracking to proactive orchestration. By leveraging real-time visibility and AI automation, FourKites enables enterprises to turn data into actionable insights and automated outcomes. For more information, visit www.fourkites.com.