Nutrabolt, a leading global health and wellness company, has selected e2open’s connected supply chain platform to support its digital transformation, further enhancing its ability to manage growth and increasing complexity. This strategic move builds upon Nutrabolt's existing use of e2open’s Transportation Management, Parcel, and Global Trade Management applications, adding Demand Planning, Supply Planning, and Multi-Echelon Inventory Optimization (MEIO) to the mix. Kyle Burby, VP of supply chain strategy at Nutrabolt, emphasized the importance of this partnership: "This isn’t just about picking a software solution; it’s about building the foundation for the future of our supply chain. With e2open, we’re bringing our data together on a single platform that scales as the business grows and complexity increases." Nutrabolt’s diverse portfolio, which includes top-selling brands like C4®, XTEND®, and Cellucor®, is distributed in over 125 countries, necessitating a robust and integrated planning system to handle multiple data layers and ensure efficient fulfillment of customer demand. The integration of e2open’s Demand Planning, Supply Planning, and MEIO applications is expected to yield significant business benefits for Nutrabolt. These include an anticipated 30% to 50% increase in planner productivity, a 30% improvement in forecast accuracy, and a 30% reduction in inventory. By automating key processes such as forecasting, inventory management, and supply planning, Nutrabolt aims to streamline operations and better anticipate market needs, which will be crucial as the company continues to expand globally. Greg Randolph, chief commercial officer at e2open, expressed his enthusiasm about the deepened partnership: "We are thrilled to grow our relationship with Nutrabolt and honored to partner together on their supply chain transformation journey. Our team and connected supply chain platform are poised to deliver meaningful value and impact, helping Nutrabolt achieve its productivity, service, and performance goals." Founded 20 years ago, Nutrabolt has focused on meeting the needs of performance athletes and fitness enthusiasts, expanding its reach to include consumers worldwide who prioritize healthy, active lifestyles. Its brands, particularly C4® (a top-selling pre-workout supplement) and XTEND® (a leading post-workout recovery brand), have gained significant traction in the United States and internationally. The company's innovative approach and consumer-centric products have fueled its rapid growth, making it a key player in both the functional beverage and active nutrition markets. E2open, headquartered in Dallas and listed on the New York Stock Exchange (NYSE: ETWO), provides a comprehensive connected supply chain SaaS platform designed to optimize and integrate global supply chain processes. The platform supports over 18 billion transactions annually and connects more than 500,000 manufacturing, logistics, channel, and distribution partners. E2open’s solutions are known for their ability to anticipate disruptions and opportunities, improving efficiency, reducing waste, and promoting sustainable operations. The partnership between Nutrabolt and e2open underscores the growing trend of companies leveraging advanced digital tools to enhance supply chain management. This move is expected to not only improve Nutrabolt's operational efficiency but also position it for sustained growth and competitiveness in a rapidly evolving market. Industry insiders view this collaboration as a smart strategic decision, highlighting the importance of integrating sophisticated planning systems to navigate the complexities of global supply chains, especially in the health and wellness sector where consumer demands are highly dynamic and varied. Nutrabolt’s selection of e2open demonstrates the company's commitment to staying ahead of the curve by adopting cutting-edge technology to support its ambitious expansion plans. Meanwhile, e2open’s reputation for delivering scalable, robust solutions to large enterprises makes it a reliable partner for Nutrabolt’s ongoing digital transformation.