The 2026 Super Bowl featured a bold wave of AI-driven advertising, with major brands leveraging artificial intelligence not just in their products but in the very creation of their commercials. From vodka to AI startups, the Big Game became a stage for high-stakes, tech-forward storytelling. Svedka Vodka made headlines with what it claims is the first “primarily” AI-generated national Super Bowl ad. Titled “Shake Your Bots Off,” the 30-second spot introduced Fembot, the brand’s robotic mascot, and her new companion Brobot, dancing at a human party. Sazerac, Svedka’s parent company, said it took about four months to rebuild Fembot using AI, training the model to replicate realistic facial expressions and movements. While AI handled animation and motion, human creatives developed the storyline. The ad was produced in partnership with Silverside AI, the same team behind controversial AI-generated Coca-Cola ads. The move sparked debate over AI’s role in creative industries, but undeniably generated buzz. Anthropic took a different route, using its ad to directly challenge OpenAI. The commercial mocked the idea of ads appearing in AI assistants, with the tagline: “Ads are coming to AI. But not to Claude.” It imagined a dystopian future where ChatGPT promotes products like “Step Boost Maxx” insoles, contrasting it with Claude’s ad-free experience. The jab didn’t go unnoticed—Sam Altman responded on social media, calling the ad “clearly dishonest,” reigniting a public feud between the two AI leaders. Meta highlighted its Oakley-branded AI glasses, designed for athletes and adventurers. The ad featured thrill-seekers like skydivers and mountain bikers using the glasses to record slow-motion footage, post to Instagram hands-free, and capture extreme moments. Stars including IShowSpeed and filmmaker Spike Lee appeared, showcasing real-time AI-powered features. This marked Meta’s second consecutive year promoting its wearable AI tech during the Super Bowl, following previous spots with Chris Pratt and Kris Jenner. Amazon delivered a satirical take on AI fears, starring Chris Hemsworth as a man convinced his smart assistant Alexa+ is out to get him. The ad exaggerated common anxieties—Alexa+ closing the garage door on his head, sealing the pool cover while he swam—before revealing the new Alexa+ as a smarter, more capable assistant. The commercial served as a launchpad for the AI’s official U.S. rollout, following over a year of early access. Ring spotlighted its AI-powered “Search Party” feature, which helps reunite lost pets with owners. The ad followed a young girl searching for her dog Milo, showing how AI analyzes photos, scans nearby Ring cameras, and mobilizes a community network to track the pet. The feature is now available to all users, even without Ring devices, and has already helped reunite over one lost dog per day. Google introduced its new image-generation model, the Nano Banana Pro, in a heartfelt ad about a mother and son designing their dream home. Using simple prompts, they transformed blank rooms into personalized spaces, highlighting AI’s creative potential in everyday life. Ramp brought in Brian Baumgartner, best known as Kevin from “The Office,” to star in a humorous spot where he uses the company’s AI platform to multiply himself and manage overwhelming workloads. The ad paid a cheeky nod to his iconic chili spill scene, adding a layer of nostalgia and humor. Rippling made its Super Bowl debut with comedian Tim Robinson in a surreal ad about onboarding an alien monster, poking fun at the chaos of HR processes and the promise of AI automation. Hims & Hers used its spot to address healthcare inequality, contrasting the lengths the wealthy go to for longevity—like Jeff Bezos’ spaceflight and Bryan Johnson’s anti-aging regimens—with everyday struggles. The ad promoted the company’s AI-powered MedMatch tool, designed to deliver personalized mental health and wellness recommendations. Finally, Wix unveiled its new AI platform, Wix Harmony, which allows users to build websites through natural conversation and visual editing. Its competitor, Squarespace, also aired a Super Bowl ad, starring Emma Stone and directed by Yorgos Lanthimos, taking a more cinematic approach. Together, these ads reflect a new era in advertising—where AI isn’t just a product feature, but a central creative force shaping how brands tell their stories.