Abby Connect has expanded its operations into San Francisco, marking a bold new phase in its evolution as a leader in human-centered customer service. The move comes just weeks after the company’s viral campaign “Stop Firing Humans: Humanity Had a Good Run” sparked widespread discussion on Reddit and beyond, reigniting debate over the role of automation in the workplace. Despite a broader tech industry trend of downsizing and full automation, Abby Connect is investing in growth, with plans for continued expansion over the next two years. The San Francisco launch builds on the company’s 20-year legacy in Las Vegas, Nevada, demonstrating that even in the epicenter of technological innovation, the value of human connection remains unmatched. The expansion is rooted in Abby Connect’s core philosophy: technology should enhance, not replace, human expertise. “Unlike many companies moving toward full automation, Abby Connect is doubling down on an in-person approach, emphasizing collaboration, culture, and human connection that cannot be replicated by machines,” said Nathan Strum, CEO of Abby Connect. “San Francisco is the ideal place to grow our workforce and showcase how AI and human judgment, together, deliver better outcomes.” The company’s AI Receptionist service embodies this hybrid model. AI handles routine tasks like call routing and basic inquiries, improving efficiency and reducing costs. But when conversations require empathy, nuance, or complex decision-making—such as in legal, medical, dental, tax, home care, or financial services—trained, U.S.-based receptionists step in. This blend ensures businesses never miss a lead while maintaining the personal touch that clients value most. The recent campaign was designed as a social experiment to spark dialogue about the cost of replacing humans with machines. It highlighted a growing concern: while automation can streamline operations, it often strips away the emotional intelligence and accountability that only people can provide. “Our position isn’t anti-AI. It’s pro-people,” Strum emphasized. “In an increasingly automated world, human connection is the ultimate premium. By investing in San Francisco and focusing on humans in the loop, we’re proving that organizations do not have to choose between cutting-edge technology and human connection.” Abby Connect, a recognized leader in premium receptionist services, continues to prioritize a “Human-First” future. Its AI solution was built by and for service professionals, designed to empower employees, not displace them. The company remains committed to supporting small businesses with a service model that combines the speed of AI with the irreplaceable value of human judgment, empathy, and reliability. For more information, visit www.abby.com/ai-receptionist.