Shifts in user behavior are reshaping how people search for information, with AI-powered features like AI Overviews helping users discover new content and explore questions more deeply. Today, the UK’s Competition and Markets Authority (CMA) launched a consultation on potential new requirements for Google Search, including how websites can control their content in Search AI features. This is a complex issue, as it impacts both how people access information and how websites are discovered. For years, Google has provided web publishers with a range of tools based on open standards like robots.txt to manage how their content appears in Search. As search technology has evolved, so have these controls. We’ve expanded them to include options for Featured Snippets and image previews—features that also influence AI Overviews. More recently, we introduced Google-Extended, a new control that allows websites to specify how their content is used to train our Gemini models. Building on this foundation and in collaboration with the broader web ecosystem, we are now exploring updates to give websites the ability to opt out of Search generative AI features entirely. Our objective is to maintain the usefulness and speed of Search for users while empowering website owners with greater control over how their content is used. We recognize that any new controls must not disrupt the overall Search experience in ways that create confusion or fragmentation. As AI becomes increasingly central to how people find information, these tools must also be simple, clear, and scalable for publishers of all sizes. We’re committed to working through this process with the CMA and engaging directly with website owners, publishers, and other stakeholders. Our goal is to strike a balance—offering publishers more choice and transparency, while ensuring people continue to benefit from a helpful, innovative, and reliable Search experience.