Analytics software is undergoing a major transformation, evolving into an AI-powered core component of enterprise strategy across industries, according to new research from Information Services Group (ISG). The report highlights that advanced analytics driven by artificial intelligence and machine learning are no longer optional but foundational to business success, enabling organizations to make smarter, faster, and more proactive decisions. David Menninger, executive director of AI and IT research at ISG, noted that data now underpins every aspect of business operations, requiring integrated insights across both business and IT functions. With nearly two-thirds of enterprises already using machine learning and three-quarters planning to increase adoption, AI-driven analytics is becoming essential for competitive advantage. The research, part of the 2025 ISG Buyers Guides™ for Analytics, evaluates 21 major software providers across four platform categories: Analytics, Collaborative Analytics, Developer Analytics, and Mobile Analytics. The assessment covers key areas including product capability, platform performance, user experience, and customer support. Providers are ranked as Leaders in one or more categories, with the top performers named Overall Leaders. In the main Analytics guide, Oracle emerged as the top Overall Leader, followed by Domo and Databricks. All three were rated Exemplary and earned Leadership status in multiple categories. Other top-rated providers included AWS, IBM, Microsoft, Qlik, Salesforce, and SAP. Google and Strategy were recognized as Innovative. The AI Analytics guide focuses specifically on AI-enabled capabilities. Oracle again led as the Overall Leader, followed by Databricks and Domo. Oracle and Domo each achieved Leadership status in five categories, while Databricks led in two. AWS, IBM, Microsoft, Qlik, Salesforce, SAP, and Zoho were also rated Exemplary. For emerging providers, Pyramid Analytics was named the top Overall Leader in the Analytics Emerging Providers guide, followed by Kyvos and Sigma. All three were rated Exemplary and earned Leadership in four categories. Hex and Toucan also received Exemplary ratings. Klipfolio was rated Innovative. The AI Analytics Emerging Providers guide echoed similar results, with Pyramid Analytics, Kyvos, and Sigma ranking highest. Hex was also rated Exemplary, while IDERA and Klipfolio were labeled Innovative. Industry-specific guides further highlight tailored analytics solutions. In Healthcare Analytics, Oracle led, followed by Databricks and InterSystems. In Manufacturing Analytics, Oracle, Microsoft, and SAP ranked highest. For Retail Analytics, Oracle, SAP, and Microsoft were top performers. Mark Smith, partner and chief software analyst at ISG Software Research, emphasized that analytics has become more action-oriented, delivering not just insights but intelligent guidance for strategic decisions. The guides aim to help enterprises navigate the complex software landscape and make informed choices aligned with their goals. The ISG Buyers Guides™ are based on over a year of independent research and are not influenced by vendors. They provide detailed evaluations across seven dimensions and offer executive summaries and full reports upon request. ISG, a global AI-centered technology research and advisory firm, serves over 900 clients, including 75 of the world’s top 100 enterprises. The firm leverages proprietary data and a network of 1,600 professionals to help organizations maximize technology value and achieve operational excellence.