Barry Callebaut, the world’s leading manufacturer of high-quality chocolate and cocoa solutions, has partnered with NotCo AI to pioneer the use of artificial intelligence in chocolate innovation. This collaboration marks the first AI-powered integration in the food industry and aims to combine Barry Callebaut’s century-long expertise in chocolate craftsmanship with NotCo AI’s advanced platform to accelerate product development and enhance sustainability. The strategic alliance will leverage Barry Callebaut’s extensive data on ingredients, global manufacturing capabilities, supply chain networks, and distribution infrastructure, integrating them with NotCo AI’s proprietary Giuseppe platform. This fusion is designed to create an end-to-end AI innovation hub capable of delivering faster, more precise, and scalable chocolate formulations tailored to evolving consumer demands. Peter Feld, CEO of Barry Callebaut, emphasized the transformative potential of the partnership. He stated that by combining deep chocolate knowledge with AI-driven capabilities, the company aims to significantly shorten development cycles, improve success rates in new product launches, and support the creation of health-forward, functional, and Nutri-Score-friendly chocolate solutions. The initiative is part of Barry Callebaut’s broader digitalization strategy to remain at the forefront of innovation in a rapidly changing industry. Climate challenges, ingredient shortages, and rising cocoa prices have pressured the chocolate sector to reformulate products and invest heavily in R&D. This partnership seeks to build resilience by enabling innovation that maintains premium taste and quality despite volatile agricultural conditions. Matias Muchnick, Co-Founder and CEO of NotCo AI, highlighted the value of the company’s decade-long accumulation of high-fidelity data on food and consumable properties. He described the collaboration as a unique innovation engine that will set a new benchmark for the CPG industry, allowing companies to generate novel product concepts and uncover untapped market opportunities with unprecedented speed and efficiency. NotCo AI’s platform has already driven hundreds of successful product launches for major global food and beverage brands. Its ability to analyze ingredient chemistry, sensory profiles, manufacturing parameters, and consumer preferences in a unified system enables smarter, faster, and more cost-effective innovation. The partnership underscores Barry Callebaut’s commitment to sustainability and leadership in the chocolate space. As a key player in the global food and beverage industry, the company continues to support the Cocoa Horizons Foundation and work toward making sustainable chocolate the norm. With this collaboration, Barry Callebaut is positioning itself at the intersection of tradition and technology, ready to meet future challenges and deliver exceptional chocolate experiences through intelligent, data-driven innovation.