Explore Route 66’s Legacy with Google Arts & Culture: A Digital Journey Through History, Landmarks, and AI-Powered Stories
Take a journey down Route 66 with Google Arts & Culture, a digital celebration of America’s iconic “Mother Road” ahead of its centennial in 2026. In collaboration with the National Trust for Historic Preservation and 22 cultural organizations, Google has launched a rich, interactive hub featuring over 130 curated stories, 4,000 images, and immersive experiences that highlight the history, culture, and communities along the 2,448-mile highway. The project showcases landmarks from Chicago to Santa Monica, including historic stops in Oklahoma City and beyond. Visitors can explore the legacy of the Threatt Filling Station in Luther, Oklahoma—the only Black-owned gas station on Route 66 during the Jim Crow era—offering a safe haven for African American travelers. The Painted Desert Trading Post in Arizona, restored by grassroots preservationists, stands as a testament to community-driven heritage efforts. One standout feature is Route 66 Rewind, an AI-powered experiment using Google’s VEO technology to visualize how key locations looked in the past. By comparing vintage imagery with modern Street View, users can experience the evolution of the road through time. Interactive quizzes help test knowledge, with correct answers revealing fascinating facts—like the blue whale-shaped pitstop in Catoosa, Oklahoma, built in 1972 as a gift to a wife, or the Art Deco design of the U-Drop Inn in Shamrock, Texas. Other highlights include the Western Motel in the Texas Panhandle, a hub for Route 66 history, and the Giraffe Rock architecture of Stony Dell, a 1930s resort in Missouri. The La Cieneguilla Petroglyphs, located above the Santa Fe River, date back to the 13th to 17th centuries, offering a glimpse into ancient Native American life. The initiative also honors Angel Delgadillo, known as the “Guardian Angel” of Route 66, a barber from Seligman, Arizona, who led the campaign to preserve the highway. His legacy is celebrated through stories and artifacts, including a vintage Airstream from the National Trust’s collection. Through storytelling, AI, and collaboration, Google Arts & Culture invites users to rediscover Route 66—not just as a road, but as a living, breathing symbol of American history, resilience, and culture.
