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Sequoia Invests $20M in Employee Stock as Clay Offers Liquidity to Team Members at $1.5B Valuation

Sequoia Capital is leading a $1.5 billion tender offer for sales automation startup Clay, marking a significant milestone for the company and its employees. Co-founded and helmed by Kareem Ains, Clay experienced a remarkable journey, achieving breakout success in 2022 after seven years of relentless effort. The startup's valuation skyrocketed, surpassing $1 billion, and its workforce grew from a handful of employees to over 200. In an unusual move, Ains decided to allow Clay employees with at least one year of tenure to sell some of their shares at a premium to Sequoia, an existing investor. This tender offer reflects a company valuation of $1.5 billion, a substantial increase from the $1.25 billion it secured during its Series B funding in January. Sequoia, which first invested in Clay during its Series A round in 2019, has committed to purchasing up to $20 million in employee stock. Startups typically offer lower salaries in exchange for employees taking a long-term bet on the company's success. Ains emphasized this point, noting, "Most startups don’t succeed, but Clay is an exception, and we want our team to benefit from it." Both current and former employees can sell a portion of their equity, amounting to roughly one year’s salary. Ains' and co-founder Varun Anand's decision to extend this financial opportunity underscores Clay's unique approach to shared success. Alfred Lin, a partner at Sequoia, praised this ethos, highlighting the startup’s innovative and collaborative culture. Clay's technology is designed to assist salespeople and marketers by leveraging AI to gather relevant data and automate their strategies. Thousands of customers, ranging from giants like OpenAI, HubSpot, and Canva to hundreds of smaller consulting firms, rely on Clay's tools to enhance their go-to-market efforts. Beyond the tender offer, Clay has been diligent in engaging and rewarding its customer base. In February, the company opened up a $3 million community investment round, inviting its global user base to participate at the same terms as its Series B investors. This move allowed customers to directly invest in Clay's growth, further solidifying the company’s commitment to a collective success model. For Ains, these initiatives reflect Clay’s philosophy that building a successful company is a shared endeavor. "We want to ensure that the gains don’t just benefit a few people," he stated. While the tender offer provides financial freedom to current and former employees, neither Ains nor Anand plans to sell any of their own shares. Sequoia views the tender offer as a strategic opportunity to bolster its stake in Clay, signaling the firm's confidence in the company’s future. However, Lin anticipates that many Clay employees may be hesitant to sell much of their stock, believing in its potential for even greater value. "We might see less than $20 million in stock sales, which is unfortunate for us because we’re keen to buy more," he remarked. Looking ahead, Ains envisions annual tender offers to accommodate the rapid growth of the company and provide ongoing liquidity options for employees. He hopes this practice will inspire other startups to follow suit, ensuring broader financial participation among their teams. Ains’ vision of shared success extends beyond Clay’s walls. By setting a precedent, Clay aims to influence the broader tech startup ecosystem, creating a more inclusive path to wealth and recognition for those who contribute to a company’s growth.

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