ChatGPT has launched a new smart shopping feature designed to simplify the process of finding the right products, eliminating the need to manually search and compare across multiple websites. Instead of navigating through endless pages, users can simply describe their needs, and the smart shopping tool will generate a personalized, thoughtful guide to help make informed decisions. For example, you can ask, “Find me the quietest cordless vacuum cleaner suitable for a small apartment,” or “Help me choose between these three bicycles,” or “Suggest a gift for my four-year-old niece who loves art.” The feature will ask clarifying questions, conduct in-depth web searches, analyze information from reliable sources, and use ChatGPT’s memory of past conversations to deliver a tailored shopping guide—all within minutes. The smart shopping feature is now available on both mobile and web platforms, rolling out to users across all ChatGPT plans—including Free, Go, Plus, and Pro—after logging in. To support holiday shopping, we’re offering nearly unlimited usage during the holiday period for all subscription tiers. Millions of users already rely on ChatGPT to research, learn about, and compare products. They want AI to help cut through the noise and identify what truly fits their needs, budget, and preferences. Smart shopping is built for these deeper decision-making scenarios, transforming product discovery into a conversational experience. Instead of static answers, it engages users in a dialogue. It asks key questions to understand your priorities—such as budget, intended recipient, or must-have features—then pulls accurate, up-to-date data from high-quality sources. It presents relevant options and helps you narrow down choices based on your feedback. The feature excels in categories with abundant information, such as electronics, beauty, home and garden, kitchen appliances, and sports and outdoor gear. For simple queries like checking a price or confirming a feature, standard ChatGPT responses remain fast and direct. But when you need comparisons, trade-offs, or deeper analysis, smart shopping steps in to deliver a more comprehensive and evidence-based answer. Currently available to ChatGPT Pro users, the feature is also integrated into ChatGPT Pulse. In relevant contexts, Pulse may proactively suggest personalized shopping guides—such as recommending accessories for an electric bike you previously discussed. You’ll see a prompt to use smart shopping when you ask a shopping-related question, or you can access it via the (+) menu. Once activated, ChatGPT opens a visual interface where you can chat, refine your preferences, and provide real-time feedback. You’ll describe what you’re looking for and answer follow-up questions about budget, use case, and key features. If you’ve enabled memory, the system will factor in your known preferences—like your interest in gaming—when recommending items such as laptops. Behind the scenes, the feature scans the web for the latest information: prices, availability, reviews, specifications, and images. It continuously updates and presents options as you interact. You can say “not interested” or “show me more like this,” and your feedback shapes the search in real time. Within minutes, you’ll receive a clear, well-structured shopping guide highlighting the top options, their key differences, trade-offs, and direct links to trusted retailers. This saves hours of manual research, comparison, and fact-checking. If you decide to buy, you can click through to the retailer’s site. In the future, if supported by the merchant, you’ll be able to complete purchases directly within ChatGPT. Smart shopping is powered by a specialized version of GPT-5 mini, trained specifically for shopping tasks. It’s designed to read trustworthy websites, cite reliable sources, and synthesize data from multiple channels to deliver high-quality, accurate results. The system is built to be transparent, dependable, and user-focused. Your conversation history is never shared with retailers. All insights come from publicly available product pages. The tool reads actual product listings, cites sources, and avoids low-quality or spam-filled websites. Retailers who want their products considered in smart shopping results can join the whitelisting program via this link (opens in a new window). Internal testing shows the model outperforms others in accurately retrieving and citing product details, though it’s not perfect. Occasionally, prices or stock levels may be outdated—so we recommend verifying details on the official retailer site before purchasing. Our goal is to make finding the right product easier and more intuitive. Over time, we’ll continue to improve our understanding of your preferences, expand into more product categories, and introduce even more powerful ways to compare and discover what matters to you.