Advances in AI are reshaping the fashion industry by enabling unprecedented levels of personalization. In a new collaboration between Google and Golden Goose, two worlds—cutting-edge technology and high-end craftsmanship—are coming together to redefine the way people experience style. Golden Goose, the celebrated Italian brand known for its artistic approach to footwear and dedication to individuality, has long offered customers a unique in-store experience where they can customize their sneakers. Now, powered by Google’s Gemini AI, this personalization process is being elevated to a new level. Starting today, customers visiting over 40 Golden Goose stores worldwide can use a Google Pixel device to interact with a special “Gem” feature within the Gemini app. This interactive tool leverages Gemini’s advanced image generation capabilities, allowing users to co-create digital artworks inspired by their own preferences—whether it’s incorporating their name, favorite patterns, or specific design styles. Once the digital design is complete, Golden Goose artisans take over, hand-applying the unique artwork to the brand’s iconic sneakers. The result is a one-of-a-kind, personalized pair that blends digital creativity with traditional craftsmanship. This collaboration marks a significant moment for both brands, especially with the launch of the new Google Pixel 10 lineup. Equipped with powerful on-device AI capabilities, the Pixel 10 enables seamless, real-time interaction with Gemini, bringing the creative process directly into the hands of the customer. By merging the artistry of Golden Goose with the intelligence of Gemini, the partnership showcases how AI can enhance—not replace—human creativity. It’s a bold step toward a future where fashion is not only personalized but also deeply expressive, accessible, and rooted in innovation.