Semrush has launched Semrush One, a new unified platform designed to help marketers succeed in the evolving digital landscape where traditional search and AI-powered discovery coexist. The solution integrates comprehensive SEO and AI search capabilities into a single tool, enabling brands to track and improve their visibility across Google Search, AI Overviews, ChatGPT, Gemini, Perplexity, and other major large language models. As AI transforms how users discover information, maintaining strong online visibility has become more complex than ever. Semrush One addresses this challenge by combining the company’s extensive SEO data—such as 142 keyword databases, coverage of 808 million domains, 27.5 billion keywords, and 43 trillion backlinks—with one of the largest U.S.-based AI visibility datasets, including 90 million prompts that continue to grow daily. This data is available across all Semrush One subscription tiers, giving marketers a complete view of their brand’s presence across both traditional and AI-driven search environments. Bill Wagner, CEO of Semrush, emphasized the growing importance of AI visibility: “With the rapid adoption of large language models and the shifting nature of search, online visibility has become a strategic priority at the executive level. While SEO remains essential, marketers now need advanced tools to navigate the dynamic AI search landscape. Semrush One empowers teams to take control and drive measurable results in this new era.” Semrush One offers three tiers to suit different team sizes and business needs. The Starter plan includes core SEO features plus AI visibility tracking, prompt and keyword monitoring, competitor insights, and an AI-ready site audit—ideal for teams just beginning their AI visibility journey. The Pro+ tier adds higher data limits, historical data access, content optimization tools, keyword cannibalization analysis, multi-location and device tracking, and is tailored for growing brands aiming to scale their impact. The Advanced tier includes all Pro+ features, plus API access, share of voice analytics, and advanced automation capabilities. For enterprise-level organizations requiring deeper control, Semrush offers AI Optimization—a customizable platform that supports prompt management, model segmentation, team collaboration, and advanced reporting. Before the official launch, Semrush tested the AI visibility tools on its own brand. Within one month, the company nearly tripled its AI share of voice—from 13% in July 2025 to 32% in August—and improved performance on non-branded queries from 40% to 50%. These results highlight how quickly AI visibility can improve compared to traditional SEO, often within days rather than months or quarters. The insights gained are now shaping Semrush’s internal strategies around content updates, cross-platform expansion, and real-time performance tracking. With introductory pricing starting at $165 per month for annual billing, Semrush One aims to become the essential platform for marketers navigating the future of search.