Alexandra Mysoor founded her company Alix after spending 18 months helping a close friend settle her mother’s estate—a process that consumed 900 hours of her time. The experience revealed a major gap in how people navigate the complex, emotional, and often overwhelming task of estate settlement. Growing up in Minnesota, Mysoor was shaped by small acts of kindness, like the pie her next-door neighbor Carol brought on the first day of moving in. Carol’s daughter Katie remains one of her closest friends. When Carol passed away, Mysoor was at Katie’s home for the funeral. A to-do list taped to the freezer door set the stage for what would become a grueling journey. “Whatever is on the list, I’ve got you,” she said, not realizing the full weight of her promise. She thought estate settlement would be straightforward. In reality, it was anything but. Even with a will and a trust in place, the process required months of coordination with lawyers, accountants, banks, and service providers. The work was fragmented, with no single point of contact. No one made it easier. The experience was so draining that it took her 18 months to complete—about average for a simple estate. Mysoor realized that while estate planning is widely discussed, estate settlement is largely unknown. Most people don’t even know the term. Yet it’s just as critical. The average family spends $30,000 and countless hours to settle an estate, a fact that’s often overlooked despite the $100 trillion wealth transfer expected in the next 15 years. The challenge, she found, is that a will or trust is just a map. It doesn’t drive the car. Someone still has to take the journey—navigating bills, canceling subscriptions, handling insurance claims, managing assets, and organizing belongings. It’s a logistical and emotional marathon. Frustrated by the lack of support, Mysoor created Alix. The company uses a blend of agentic AI and human experts to handle the full scope of estate settlement. Tasks include reviewing and forwarding mail, scanning documents, managing life insurance, cleaning out the fridge, adjusting thermostats, parking cars, canceling streaming services, returning equipment, and completing official paperwork. Families work with Alix through an app or by calling, texting, or emailing—24/7 access designed to reduce stress and uncertainty. Mysoor wanted to offer the kind of support that’s typically only available to ultra-high-net-worth families through private family offices. She also believes timing matters. The holidays offer a quiet opportunity to talk about money and estate matters—something many parents avoid due to discomfort. But starting these conversations now can prevent future chaos and grief. Today, Alix is helping families navigate one of life’s most difficult transitions with dignity, clarity, and efficiency. Mysoor’s mission is simple: make estate settlement less painful, faster, and more accessible—because everyone deserves peace of mind when they’ve lost someone they love.