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Apple Developing AI Wearable Pin to Compete with OpenAI, Report Says

Apple is reportedly working on an AI-powered wearable device, according to a Wednesday report from The Information. The device, described as a small, flat, circular pin that can be worn on clothing, would feature two cameras—one with a standard lens and another with a wide-angle lens—and three microphones. It would also include a physical button, a speaker, and a charging strip on the back resembling that of a Fitbit, with the overall design intended to be similar in size to an AirTag but slightly thicker. The device, if released, would mark Apple’s latest move into the growing AI hardware space, following recent signals from OpenAI that it plans to unveil its first AI hardware—potentially a pair of earbuds—in the second half of this year. OpenAI’s Global Affairs Officer Chris Lehane made the announcement during a speech at the World Economic Forum in Davos, highlighting the company’s push into physical AI products. Apple’s pin is said to be in development with the goal of launching around 2027, with an initial production run of approximately 20 million units. The company may be accelerating development to stay ahead of competitors, particularly OpenAI, as the race to integrate AI into everyday consumer devices intensifies. The project reflects Apple’s broader strategy to embed AI deeply into its ecosystem, moving beyond software and into hardware that can process and respond to real-time user input. The pin could serve as a personal AI assistant, capturing audio and video, processing context, and delivering insights or actions through the device’s speaker or connected iPhone. However, the success of such a product remains uncertain. The market for AI wearables is still unproven, and past attempts have faced challenges. For example, Humane AI, a startup co-founded by former Apple employees, launched a similar AI pin with cameras and microphones. Despite high expectations, the product struggled to gain traction, leading to the company’s shutdown and the sale of its assets to HP just two years after launch. Apple’s entry into this space could bring greater credibility and engineering polish, but it will need to overcome consumer skepticism about privacy, utility, and design. TechCrunch reached out to Apple for comment, but the company has not confirmed the project.

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