LiveRamp Expands Data Marketplace to Include AI Models and Agents for Smarter Marketing AI
LiveRamp, the leading data collaboration platform, has expanded its Data Marketplace to include data, AI models, and AI-powered agents, creating a centralized hub for building and deploying marketing AI solutions. The update enables marketers, data scientists, and developers to seamlessly access high-quality, governed data and pre-built models to train and power next-generation AI applications in advertising and customer engagement. The enhanced Marketplace now supports three key AI use cases: training AI models with real-world data, licensing third-party AI models, and accessing AI-powered applications and agents developed by partners. All interactions are secured through a user-friendly interface that ensures data is authenticated, purpose-bound, and fully auditable—critical for maintaining privacy and compliance. Data partners now have a transparent, controlled way to license their datasets and models, with full visibility into how, where, and by whom their assets are used. For marketers, the platform offers a single, trusted source to access premium data and AI tools, accelerating innovation while maintaining data governance. “Just as language fuels AI reasoning, consumer data and attributes are essential for driving effective ad targeting,” said Adam Heimlich, CEO of Chalice AI. “LiveRamp enables us to do this privately for advertisers within trusted execution environments like the LiveRamp Clean Room. The reach and reliability of LiveRamp’s network allow brands to leverage their owned data to make smarter decisions and achieve greater advertising lift.” Vihan Sharma, Chief Revenue Officer at LiveRamp, emphasized the strategic importance of secure data access: “The ability for AI systems to safely and seamlessly access premium, permissioned data will redefine how enterprises build intelligence. By connecting AI developers and marketers to the world’s most powerful data collaboration network, we’re empowering the ecosystem with high-quality signals that drive superior, responsible performance.” This expansion builds on LiveRamp’s recent advancements in AI-driven data collaboration, including multi-agent workflows, AI-powered segmentation, and intelligent search capabilities. These innovations help organizations unlock deeper customer insights and improve campaign effectiveness at scale. Data partners can now onboard AI-ready datasets immediately. Enterprises and AI developers interested in early access can contact [email protected] for more information. LiveRamp is at the forefront of responsible data collaboration, connecting leading brands, retailers, financial institutions, and healthcare providers across the globe. As AI transforms customer experiences, LiveRamp’s network enhances the accuracy and breadth of data used to train marketing AI, enabling measurable performance and deeper consumer understanding on a global scale. Headquartered in San Francisco with offices worldwide, LiveRamp continues to lead the evolution of data-driven intelligence. Learn more at LiveRamp.com.
