Wonder Studios Raises $12M to Become Y Combinator for Creative IP, Focusing on AI-Powered Content and Creator Community
UK-based Wonder Studios has raised $12 million in seed funding, aiming to become a Y Combinator for intellectual property in the entertainment industry. The round was led by Atomico, with participation from existing investors LocalGlobe and Blackbird, as well as new backers including Adobe Ventures, Upside Ventures—a venture firm founded by the UK YouTube collective Sidemen—and Joaquin Cuenca Abela, CEO of creative AI platform Freepik. Additional investors include Nigel Morris, former Dentsu executive, and Erik Huggers, chairman of EveryoneTV and former Vevo CEO. With this latest injection, Wonder has now raised $15 million since its launch in April. The company specializes in commercial projects for brands and artists, helps creators expand their intellectual property, and produces original content. It has already surpassed $1 million in revenue, working with major clients such as YouTube, the BBC, Google’s DeepMind, and Universal Music Group on music videos, documentaries, and branded content. Wonder plans to use the new funds to expand its presence in the United States and grow its team from 15 to 30 full-time employees by March 2026. The company’s vision is to serve as a bridge between creative talent and emerging AI tools, helping studios and independent creators scale their work. The entertainment AI space is increasingly crowded, with at least 65 AI studios launching since 2022, according to a 2025 report by FBRC. While many are small and bootstrapped, few have achieved widespread recognition. Wonder differentiates itself by combining creative expertise with carefully vetted technology partners. Co-founder Justin Hackney, who previously worked at voice cloning startup ElevenLabs, emphasized the importance of long-term, creator-focused partnerships over cheaper or faster but less ethical tools. Wonder also operates a platform called the Wonder app, designed to connect studios with creative talent and job seekers. Co-founder Xavier Collins said the company aims to build a strong community, likening its mission to A24’s success in branding. The company is currently developing original IP, including a documentary with Campfire Studios, known for “The Menendez Brothers,” and adapting children’s books into animated films. Wonder sees significant potential in micro dramas—short, vertical videos made for mobile platforms—allowing creators to test and validate IP before investing in larger productions. The company envisions a future where a director partners with Wonder to launch a concept as a micro drama on social media, build an audience, and then pitch a major film with proven market interest. The pitch deck shared with Business Insider highlights Wonder’s mission to unite filmmakers and technologists, its full-service creative model, its diverse investor base, and its track record with high-profile clients. It also showcases a sci-fi series and animation projects that demonstrate its AI capabilities, positioning the company at the intersection of AI innovation and the creator economy.
