AI startups are raising millions in venture capital by promising to transform the traditional Hollywood film and television industry. These companies are building tools that are now being used across every stage of production—from pre-visualization and special effects to marketing, content distribution, and audience discovery. One such company, Wonder Studios, a UK-based firm, uses AI to extend existing intellectual property and generate entirely new content. Its technology is already making waves in the industry, even as filmmakers and audiences grapple with the implications of this shift. The current state of Hollywood is under pressure. Production budgets are tighter, and studios are under increasing pressure to deliver content faster and more affordably. AI has emerged as a key solution, helping to streamline workflows and reduce costs. Netflix and Amazon have publicly discussed using AI for complex visual effects and enhancing the viewer experience. Lionsgate has partnered with Runway to train an AI model on its vast library of content, while other studios are quietly adopting AI tools without announcing them. Yet, the rise of AI in entertainment has sparked significant controversy. Major studios are concerned about the unauthorized use of their intellectual property. Disney and Universal recently filed a lawsuit against Midjourney, alleging the company trained its AI models on copyrighted images of characters like Star Wars’ Darth Vader and Minions. Similarly, OpenAI’s Sora video generator has drawn criticism for producing clips that resemble protected film and TV content. These concerns are mirrored in public opinion. A YouGov survey conducted in early October revealed that audiences are divided on AI’s role in entertainment. While 64% supported using AI to translate subtitles into other languages, 65% opposed the idea of AI-generated characters replacing human actors. The industry must also navigate the anxieties of writers, actors, and directors who fear being replaced by machines. Despite the challenges, AI founders are making bold pitches to investors and studio executives. They are presenting a future where AI accelerates creative processes, unlocks new storytelling possibilities, and makes content more accessible. Business Insider has obtained and reviewed pitch decks from eight AI startups that have successfully raised significant funding. These decks reveal a common theme: the promise of using AI not to replace human creativity, but to amplify it. The startups range from those focused on generating visual effects and animating characters to those using AI for script analysis, audience targeting, and even content discovery. Their pitch decks emphasize scalability, speed, and cost efficiency—key selling points in an industry under financial strain. As the line between human and machine-generated content blurs, the battle for control over creative IP and the future of storytelling is just beginning. The startups behind these tools are not just raising money—they’re redefining what it means to make movies and TV.