AI Takes Over Corporate Press Releases and Job Listings, Study Finds
AI has found a prominent niche in corporate communications, particularly in the creation of press releases and job listings. A new study published in the journal Patterns reveals that since the public launch of ChatGPT in November 2022, approximately one in four press releases have been AI-generated, with even higher rates—up to 30%—in science and technology-related announcements. The research team analyzed thousands of texts from major corporate news platforms like Newswire, PRWeb, and PRNewswire, uncovering a clear trend of AI integration into professional writing workflows. AI-assisted language also appears frequently in job postings. Among listings pulled from LinkedIn, between 6% and 10% showed signs of AI generation, with smaller companies more likely to rely on these tools—nearly 15% of their job ads contained AI-crafted content. This suggests that AI is becoming a go-to resource for firms seeking to streamline content creation, especially those with limited in-house writing capacity. The use of AI extends beyond the private sector. The study also examined English-language press releases from the United Nations, finding a steady rise in AI-generated content. The percentage of likely AI-written text increased from 3.1% in Q1 2023 to 10.1% by Q3 2023, peaking at 13.7% in the same quarter of 2024. Despite this growth, the rate of adoption appears to have plateaued. For press releases, the peak at 24.3% AI-generated content in December 2023 has since stabilized at about half a percentage point lower, with no significant change since. Job listings show a similar trend, with AI usage declining slightly after reaching its peak. Interestingly, the study found that AI adoption among average individuals is also on the rise. By analyzing over 687,000 consumer complaints submitted to the Consumer Financial Protection Bureau between 2022 and 2024, researchers discovered that roughly 18% of the complaints were likely AI-assisted. This is particularly notable because the data revealed that individuals in areas with lower educational attainment were slightly more likely to use AI writing tools—a reversal of the typical innovation adoption pattern, where early users tend to be younger and more educated. The researchers suggest this shift reflects the democratizing effect of free, accessible AI tools. “This democratization of access underscores the potentially transformative role LLMs could play in amplifying underserved voices,” they wrote. However, they caution that further research is needed to determine whether this increased use leads to more effective communication or improved outcomes for users.
