Jony Ive, the former chief design officer at Apple, is now focusing his efforts on a new product that aims to address the “unintended consequences” of the iPhone. In an interview with Stripe, Ive expressed deep concern over the potential negative impacts of smartphones on users, emphasizing that innovation often comes with unforeseen side effects. “Unintended consequences are inevitable in the innovation process,” Ive said. “While we hope for pleasant surprises, sometimes these outcomes are far from positive.” Reflecting on his two-decade tenure at Apple, where he played a crucial role in designing iconic products like the iPhone, iPad, Mac, Apple Watch, and iPod, Ive left the company in 2019 to co-found the design firm LoveFrom. Despite having good intentions, he acknowledged that some of his creations may have had negative repercussions. “Even with the best intentions, if the outcomes are poor, you must take responsibility,” Ive stated. This sense of accountability has been a driving force behind his current projects, though he remains tight-lipped about the specifics. However, he shared his enthusiasm, saying he looks forward to the day when he can reveal more. Ive also discussed his views on artificial intelligence (AI), noting that he finds it encouraging to see discussions around AI safety becoming more common. “It’s very rare for there to be a conversation about AI without addressing the appropriate safety concerns,” he observed. In contrast, he recalled the early days of social media, where such discussions were notably absent, adding, “I was extremely concerned about social media, but there was no dialogue on the risks.” Recent reports suggest that Ive is collaborating with OpenAI on a new device. The New York Times has revealed that LoveFrom is leading the design effort, working alongside designers Tang Tan and Evans Hankey. These individuals contributed significantly to the iPhone's design during their time at Apple. The collaboration between Ive and OpenAI’s CEO, Sam Altman, is centered around the idea that AI can offer users more than traditional software, enabling the creation of a groundbreaking new product. While details about the new device remain sparse, Ive’s commitment to tackling the unintended consequences of technology suggests that his approach will prioritize user well-being and ethical considerations. This aligns with his belief that responsibility is paramount in the design process, and his work with OpenAI indicates a continued dedication to innovation with a mindful eye on its broader impact.