Digital Wave Technology will showcase its AI-native ONE Platform at the NRF Big Show 2026, taking place January 11–13 in New York City at Booth 5581. The company will demonstrate how its platform integrates Generative AI and Agentic AI across core retail operations to drive faster, smarter decision-making and execution. The ONE Platform is designed as a unified enterprise solution for retailers and brands, delivering a single source of truth across product, content, merchandising, pricing, and supply chain functions. Unlike legacy systems where AI is added as an afterthought, the ONE Platform embeds AI natively into its core architecture, enabling real-time, secure, and governed data workflows. At NRF, Digital Wave will highlight how the platform transforms AI from insight to action. By leveraging clean, unified master data, the system empowers intelligent agents to reason, coordinate across departments, and execute decisions seamlessly. These agentic AI systems operate within enterprise guardrails and with human oversight, continuously monitoring outcomes and improving performance over time. The demonstration will feature real-world use cases including launching new brands or product categories, planning and executing promotions, enhancing AI-driven product discovery, and maintaining end-to-end visibility into inventory and purchase orders. Because all workflows, models, and agents are built on the same governed data foundation, teams can act with speed, accuracy, and confidence while reducing complexity and operational risk. The platform also includes a built-in Data Science Studio and Rapid Application Development tools, allowing teams to create, test, and deploy AI-powered applications using low- and no-code methods. This enables faster innovation, easier integration, and scalable deployment across global operations. Lori Schafer, CEO of Digital Wave Technology, emphasized the platform’s unique value: “Most Agentic AI today is designed for individual functions like marketing, pricing, or supply chain. What we’re demonstrating is connected, end-to-end intelligence that works across the entire organization. The ONE Platform enables AI to coordinate decisions and execution across systems instead of optimizing one area in isolation.” As retail evolves toward agentic commerce—where AI agents make purchasing decisions on behalf of consumers—product data quality, pricing logic, availability, and relevance become critical. The ONE Platform ensures these elements are unified and trustworthy, preparing retailers for the future of AI-driven commerce. Digital Wave Technology’s ONE Platform is already trusted by leading organizations in retail, consumer goods, and health and wellness to increase revenue, improve productivity, reduce costs, and scale innovation. For more information, visit www.digitalwavetechnology.com.