Genius Sports has announced a global strategic partnership with Publicis Sports to transform fan engagement through FANHub, its advanced sports advertising platform. The collaboration grants Publicis Sports clients access to FANHub’s cutting-edge technologies, verified fan audiences, and premium advertising inventory, enabling brands to deliver timely, emotionally resonant messages during pivotal moments in live sports. FANHub leverages AI and proprietary data signals to identify peak moments of fan passion and attention, allowing advertisers to synchronize their campaigns with real-time game action. By integrating Genius Sports’ rich data with Publicis Sports’ existing capabilities, brands can execute dynamic, real-time activations that align with dramatic turning points in sports events—creating deeper emotional connections with fans. The partnership is built on three core pillars: leveraging real-time data for impactful advertising, enhancing brand storytelling through immersive experiences, and enabling measurable campaign performance across channels. Josh Linforth, Chief Revenue Officer at Genius Sports, emphasized the synergy between the two organizations, stating that the alliance marks a new era where emotion, data, and creativity converge to elevate fan experiences. Suzy Deering, CEO of Publicis Sports, highlighted the cultural significance of sports as a live, emotional experience. She noted that the partnership strengthens Publicis Sports’ Connected Media offering by integrating Epsilon’s identity data and Sponsorship Intelligence, empowering brands to plan, execute, and measure campaigns across platforms with precision. The goal is to make brands feel like active participants in the action—not just observers. As part of the collaboration, Publicis Sports will join the Genius Sports Innovation Council, an advisory group comprising leading leagues, teams, and broadcasters dedicated to shaping the future of sports advertising. Genius Sports, a global leader in sports data and technology, powers over 150 countries and serves more than 700 sports organizations, including the NFL, English Premier League, NCAA, ESPN, CBS, NBC, Coca-Cola, and EA Sports. Its solutions span augmented broadcasts, automated officiating, personalized marketing, and immersive betting. Publicis Sports, part of Publicis Media and Epsilon, offers full-service sports marketing with expertise in sponsorships, experiential marketing, content creation, and data-driven strategies. Through its agencies Adopt and Bespoke, it helps brands build authentic, culture-speed fan connections across professional and collegiate sports worldwide.