Adobe (Nasdaq: ADBE) has announced a significant acceleration in the adoption of its AI innovations by global enterprises, as leading organizations leverage the company’s AI-powered tools to drive growth and transform their operations. According to Adobe, 99% of Fortune 100 companies have used AI within an Adobe application, while nearly 90% of the Top 50 enterprise accounts have implemented one or more of Adobe’s AI-first solutions, including GenStudio for Performance Marketing, Firefly Services, and the Acrobat AI Assistant. “AI is no longer a future bet—it’s a competitive advantage today,” said Anil Chakravarthy, president of Adobe’s Digital Experience Business. “The world’s most successful brands are turning to Adobe to scale content production, speed up decision-making, and deliver exceptional, personalized customer experiences across every touchpoint.” Enterprises today face mounting pressure to generate vast amounts of high-impact content while adapting to the rapid evolution of large language models and the growing number of digital channels. Adobe stands out as the only provider that integrates advanced creativity and marketing tools into a unified AI platform. In an attention-driven economy where businesses have seconds to capture customer interest, Adobe’s AI ensures that content is not only created at scale but also remains on-brand, personalized, and compelling. “Through our collaboration with Adobe, we’re empowering marketers to work smarter with purpose-built AI agents that reduce content costs, accelerate campaign timelines, and drive measurable growth,” said Charles Lamanna, corporate vice president of Business and Industry Copilot at Microsoft. “These agentic solutions, built on Adobe’s unified AI platform and integrated with Microsoft 365 Copilot, reflect our shared belief in AI’s power to amplify human creativity and deliver real business impact.” IBM has also seen transformative results from its expanded use of Adobe’s AI tools. “By expanding our use of Adobe AI, we’ve unlocked new levels of productivity and efficiency,” said Jonathan Adashek, senior vice president of Marketing and Communications at IBM. “In a recent campaign, Adobe Firefly reduced content production costs by 80% and compressed ideation from weeks to just two days. Adobe has been instrumental in helping us deliver immersive, scalable customer experiences.” ServiceNow’s CMO, Colin Fleming, echoed these sentiments: “We put AI to work for people, and we see Adobe as a key partner in that mission. By integrating Adobe’s agentic AI into our creative and marketing teams, we’re launching data-driven campaigns that move faster, resonate more deeply, and feel genuinely personal at scale. The result is customer experiences that are intuitive, human-centered, and drive real business productivity.” Since the start of fiscal year 2023, over 40% of Adobe’s top 50 enterprise accounts have doubled their annualized recurring revenue spend with the company, underscoring growing confidence in its AI capabilities. Major brands including The Coca-Cola Company, dentsu, The Estée Lauder Companies, Henkel, IPG Health, Lumen Technologies, Monks, The National Football League, Newell Brands, PepsiCo/Gatorade, Prudential Financial, Publicis Groupe, Qualcomm, Stagwell, and Tapestry are already using Adobe’s AI-powered solutions to streamline workflows, shorten campaign launch times, and engage audiences more effectively through generative AI and intelligent agents. Adobe continues to lead the way in helping enterprises harness AI not just for automation, but for meaningful innovation—transforming how creative, marketing, and business teams collaborate to deliver value at scale.