Zefr, a global leader in brand suitability technology for social platforms, has been awarded a new U.S. patent for its AI-powered content classification process. The U.S. Patent and Trademark Office granted the patent, recognizing Zefr’s innovative use of large language models (LLMs) and AI agents to enhance the accuracy, scalability, and transparency of digital content analysis while minimizing reliance on manual review. The patented system enables AI agents to autonomously query vast video datasets, detect ambiguous or poorly defined content cases, and route only the most complex instances to human reviewers. This hybrid approach significantly improves operational efficiency without sacrificing the contextual awareness, cultural nuance, and judgment that human experts bring to sensitive content decisions. By integrating automated discovery with human policy guidance, Zefr’s technology can accurately differentiate between similar but distinct scenarios—such as fictional portrayals of crime in entertainment versus real-world criminal behavior. This capability empowers advertisers to make informed, context-aware decisions about where their brands appear online, reducing risk and improving campaign performance. “This patent represents another major milestone in our mission to bring transparency and trust to the digital ecosystem,” said Jon Moora, Chief AI Officer at Zefr. “Our system combines the strengths of human reasoning and machine intelligence, enabling advertisers to confidently navigate the complexities of today’s open-content platforms.” The new patent is Zefr’s eighth overall and its second focused on artificial intelligence, expanding the company’s intellectual property portfolio in AI, content understanding, and brand suitability. It reflects Zefr’s ongoing commitment to research transparency, peer-reviewed innovation, and the responsible development of AI technologies. Zefr is a pioneer in AI-driven content classification, offering solutions tailored for multi-modal content across open platforms like YouTube, TikTok, Meta, and Snap. Its platform supports pre-bid activation and verification, helping brands protect their media investments and optimize performance. Headquartered in Los Angeles, Zefr operates globally with offices in New York, Chicago, London, Toronto, and Singapore. The company continues to lead the way in redefining trust and accountability in social media in the era of artificial intelligence. For more information, visit zefr.com.