Carefull, a company dedicated to redefining financial safety for older adults and their families, has announced the launch of GreyMatter, a proprietary artificial intelligence engine designed to detect, prevent, and predict the complex financial risks associated with aging. The announcement, made live from the Money20/20 stage, marks a major advancement in the fight against elder fraud and financial exploitation. According to the Federal Trade Commission, financial fraud targeting older adults cost families over $29 billion in 2024 alone. At the same time, growing research highlights the connection between brain health, cognitive changes, and financial decision-making in later life. GreyMatter is built to address these challenges by combining AI with insights from neuroscience, psychology, and fraud prevention. GreyMatter is not a static system—it evolves continuously. It learns from millions of transactions and behavioral data points, adapting daily to detect subtle, emerging threats that traditional fraud detection systems often miss. The AI identifies over 60 complex risk patterns, including forgetfulness, declining judgment, emotional manipulation, and potential financial abuse by trusted individuals. “GreyMatter wasn’t built once—it’s built every day,” said Max Goldman, Co-Founder and Co-CEO of Carefull. “It learns, adapts, and gets smarter with every new transaction, behavior, and scam. That’s how we stay one step ahead of the problem—by creating a system that never stops learning how to protect its users.” Since 2020, Carefull has been developing the industry’s first AI platform focused specifically on aging and money—a domain long underserved by traditional financial risk systems. GreyMatter powers Carefull’s platform, which is now used by banks, credit unions, and wealth advisory firms to help families identify early warning signs of financial risk before they lead to irreversible harm. The platform goes beyond transaction monitoring. It supports what Carefull calls “oversight without overreach,” offering tools that protect older adults while preserving their independence and dignity. It also helps the “sandwich generation”—adults caring for both aging parents and young children—navigate complex financial decisions with greater confidence. Carefull’s vision extends beyond fraud prevention. With GreyMatter, the company is pioneering a new category it calls “longevity finance”—a collaborative approach where banks, advisors, governments, and nonprofits work together to ensure financial safety, trust, and dignity throughout the aging process. “Financial safety for our aging population is one of the biggest challenges our society faces, and Carefull has been ahead of this curve for years,” said Christian Ostberg, General Partner at Fin Capital. “GreyMatter bolsters their leadership in longevity finance and shows how AI can be used to protect, not exploit, people.” To accelerate progress, Carefull has launched a waitlist for organizations across financial services, insurance, retail, telecommunications, utilities, universities, and nonprofits to join the mission. The goal is to bring together diverse stakeholders to build a more resilient and compassionate financial ecosystem for older adults. Organizations interested in collaborating, sharing insights, or exploring partnership opportunities with GreyMatter can visit getcarefull.com/greymatter or contact [email protected].