The Estée Lauder Companies Inc. (NYSE: EL) and Jo Malone London have unveiled the Jo Malone London Scent Advisor, an AI-powered digital experience that helps customers find their ideal fragrance through a personalized, conversational journey. Designed to replicate the sensory and interactive elements of in-store fragrance consultations, the tool aims to bridge the gap between curiosity and confidence in online fragrance discovery. Online shopping for perfumes can be challenging, as it lacks the tactile and olfactory cues available in physical stores. The Scent Advisor addresses this by engaging users in a dynamic, interactive conversation that assesses their preferences, lifestyle, and emotional connection to scents. By leveraging artificial intelligence, the platform analyzes user input to recommend tailored fragrance options that align with individual taste and occasion. The experience is accessible through Jo Malone London’s website and mobile app, offering a seamless, user-friendly interface. It goes beyond simple filters by asking thoughtful questions about favorite notes, desired mood, and how a scent is used—whether for daily wear, special events, or gifting. The AI then curates a shortlist of personalized recommendations, complete with detailed descriptions and pairing suggestions. This launch underscores the brand’s commitment to innovation and customer-centric digital experiences, especially as consumers increasingly turn to online channels for luxury purchases. The Scent Advisor reflects a broader trend in the beauty industry, where AI is being used not just for marketing, but to enhance personalization and decision-making. The collaboration between The Estée Lauder Companies and Jo Malone London highlights how heritage brands are integrating advanced technology to preserve the art of fragrance while meeting modern consumer expectations. With the Scent Advisor, Jo Malone London is redefining how people connect with scent in the digital age—making discovery more intuitive, engaging, and deeply personal.