Walmart Teams Up with OpenAI to Launch AI-Powered Shopping via ChatGPT, Enabling Smarter, Faster, and More Personalized Experiences Across Walmart and Sam’s Club
Walmart is redefining the future of retail by integrating artificial intelligence into every aspect of the shopping experience, announcing a strategic partnership with OpenAI to create an AI-first approach to commerce. The collaboration will enable customers and Sam’s Club members to shop through ChatGPT using Instant Checkout, transforming how people go from inspiration to purchase. Whether planning meals, restocking essentials, or discovering new products, users will be able to chat with AI and complete purchases seamlessly—Walmart handling the rest. “This is a pivotal moment for retail,” said Doug McMillon, President and CEO of Walmart Inc. “For years, online shopping has relied on search bars and static lists. That’s changing. We’re moving toward a native AI experience that’s multimedia, personalized, and context-aware. With Sparky and partnerships like this one with OpenAI, we’re building a smarter, more intuitive shopping journey.” At the heart of this transformation is agentic commerce—where AI doesn’t just respond but anticipates, plans, and acts on behalf of the customer. By learning user habits and preferences, the system can suggest items before they’re even searched for, turning shopping into a proactive, dynamic experience. Sam Altman, co-founder and CEO of OpenAI, said, “We’re excited to partner with Walmart to make everyday purchases simpler and more seamless. This is just one example of how AI can help people live better, every day.” Walmart has already embedded AI across its operations, using it to enhance product catalogs, reduce fashion design and production timelines by up to 18 weeks, streamline the customer journey, and cut customer care resolution times by as much as 40%. These advancements are part of a broader strategy to make shopping faster, smarter, and more efficient. Beyond customer-facing innovations, Walmart is investing in its workforce by equipping associates with AI tools and training. It is among the first companies to adopt OpenAI Certifications, promoting AI literacy across its teams. The company has also rolled out ChatGPT Enterprise to employees in key departments, empowering them with AI-driven insights and support. Walmart’s vision for the future remains rooted in its core mission: helping people save money and live better. The company emphasizes that AI isn’t about replacing human connection—it’s about removing friction, simplifying tasks, and making everyday moments more enjoyable and efficient. As retail evolves, Walmart’s approach stays grounded in people-first values, powered by technology that enhances, rather than replaces, the human experience.
