Protectt.ai, a leading AI and behavior-driven mobile app security and fraud control platform, has strengthened its presence in the Middle East and Africa (MEA) with the appointment of Pushkar Singh as Country Head for the region. Based in Dubai, the appointment marks a pivotal step in Protectt.ai’s expansion strategy as enterprises across MEA, particularly in the UAE, intensify efforts to secure mobile-first digital experiences amid escalating cyber threats. With over 22 years of leadership experience spanning consulting, banking and financial services (BFSI), government sectors, and the UAE’s technology ecosystem, Pushkar Singh brings a proven track record in executing large-scale digital transformation initiatives across the region. In his new role, he will lead Protectt.ai’s growth strategy in MEA, bridging global innovation with local market needs, driving enterprise partnerships, and advancing thought leadership in digital security. As digital adoption accelerates across financial services and other key sectors in the region, organizations are increasingly focused on securing their mobile platforms and AI-powered operations. Protectt.ai addresses these challenges through two specialized, AI and behavior-driven platforms that deliver real-time threat detection, fraud prevention, and risk intelligence for mobile applications and AI agents. The decision to establish a regional leadership base in the UAE reflects Protectt.ai’s commitment to supporting the country’s vision for digital excellence and secure governance. The company aims to drive enterprise adoption of next-generation security solutions, build customer trust, ensure operational stability, and enable long-term, sustainable success across MEA. Manish Mimani, Founder and CEO of Protectt.ai, said, “The UAE stands at the forefront of global digital transformation, demanding a new standard of security and resilience. Protectt.ai is aligning with the nation’s mission for cyber excellence and secure digital governance. We are committed to investing in local talent and leveraging Pushkar Singh’s deep industry expertise and strong network to co-develop advanced security solutions. His leadership will be key in advancing our mission to protect critical mobile applications and AI agents across the MEA region.” Pushkar Singh, newly appointed Country Head – MEA, added, “Enterprises across MEA and the Gulf Cooperation Council (GCC) are rapidly expanding their mobile-first and AI-driven user experiences, which require real-time resilience, comprehensive visibility, and intelligent risk management. Protectt.ai’s AI-native security stack offers a modern, practical approach to securing these complex digital ecosystems. I’m excited to work closely with customers, regulators, and partners to strengthen the security of digital experiences across the region.”