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Louis Vuitton Launches First Makeup Line with Perfect Corp., Featuring AI-Powered Virtual Try-On and Personalized Beauty Experiences Across 33 Countries

Perfect Corp. (NYSE: PERF), a global leader in artificial intelligence and augmented reality (AR) technology for beauty and fashion, has announced a strategic partnership with Louis Vuitton, part of the LVMH group, to power the digital experience for the Maison’s first full-scale makeup collection, “La Beauté Louis Vuitton.” The collaboration introduces industry-first virtual try-on (VTO) features and AI-driven product recommendations, available across 33 countries through web, mobile app, and WeChat in China. The launch marks a major milestone in the convergence of luxury and digital innovation. Louis Vuitton’s debut makeup line features 8 eyeshadow palettes, 65 lipstick shades in three finishes—satin, matte, and balm—and 24 curated makeup looks. At the heart of the experience is Perfect Corp.’s advanced, custom-built AR and AI technology, designed to deliver hyper-realistic, personalized try-on experiences that align with the brand’s vision of luxury and precision. This partnership represents a series of firsts in the beauty tech space, co-developed by Perfect Corp. and Louis Vuitton. The integration of virtual try-on at launch underscores the growing importance of immersive digital experiences in the luxury beauty market. As high-end fashion houses expand into cosmetics, Louis Vuitton is setting a new benchmark by embedding cutting-edge technology into the very foundation of its product launch. Maria-Jose Barrera Rojas, Global VP E-Commerce at Louis Vuitton, said, “For Louis Vuitton, this makeup launch is more than a product release—it is the expression of a new creative territory. By collaborating with Perfect Corp., we ensure that our customers can explore and experience this universe with a level of personalization, realism, and innovation that reflects our commitment to excellence in every detail.” Alice Chang, CEO and Founder of Perfect Corp., added, “With Louis Vuitton, we are proud to push the boundaries of what’s possible in virtual beauty experiences. This collaboration showcases the future of luxury beauty—personalized, immersive, and digitally elevated from the very first touchpoint.” Consumers can now virtually try on Louis Vuitton’s makeup collection at https://us.louisvuitton.com/eng-us/perfumes-and-beauty/lips/_/N-ttkk13p. Perfect Corp. has built a global reputation as a pioneer in AI and AR solutions for beauty and fashion. Its YouCam suite of apps has been downloaded over 1.1 billion times worldwide, offering users tools for photo and video editing, generative AI, and real-time virtual try-on. The company’s enterprise platform provides brands with powerful APIs and web-based tools for creating immersive, scalable digital experiences across makeup, hair, jewelry, watches, and fashion accessories. With a portfolio that includes YouCam and Skincare Pro, and a network of more than 800 global brand partners, Perfect Corp. continues to lead the transformation of the beauty industry through intelligent, personalized, and innovative technology. For more information, visit perfectcorp.com and follow @Perfect-Corp.

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