Zeta Global has raised its 2025 and 2026 financial guidance following the completion of its acquisition of Marigold’s enterprise software business, including Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow. The strategic move expands Zeta’s global reach and strengthens its AI-powered marketing platform with enhanced capabilities in loyalty, omni-channel engagement, and personalization. David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global, described the acquisition as a transformative opportunity, calling it a “1+1=4” moment. By integrating Marigold’s enterprise loyalty expertise with Zeta’s AI and data-driven platform, the company expects to increase client ROI from 6x to over 10x. The combined entity is positioned to deliver greater scale, intelligence, and performance to leading brands worldwide. The acquisition was completed for up to $325 million in aggregate consideration, subject to adjustments. The deal includes $100 million in cash and 5,329,070 newly issued shares of Zeta Class A common stock at closing. Additionally, seller notes worth up to $125 million will be paid within three months, with up to $50 million in cash and the remaining $75 million payable in cash or new Zeta shares at the company’s discretion. For 2025, Zeta has increased its revenue guidance to a range of $1.289 billion to $1.292 billion, including $15.8 million from Marigold’s enterprise software business. Adjusted EBITDA guidance has been raised to $274.2 million to $275.1 million, reflecting a year-over-year growth rate of 42% to 43% and an adjusted EBITDA margin of 21.2% to 21.3%. Free cash flow guidance remains unchanged at $156.9 million to $157.9 million, representing a 70% to 71% year-over-year increase and a margin of 12.1% to 12.2%. Looking ahead to 2026, Zeta projects full-year revenue of at least $1.73 billion, including at least $190 million from Marigold. Excluding Marigold and political candidate revenue, Zeta expects year-over-year growth of 20%. Adjusted EBITDA is projected at $385.4 million, up 40% year-over-year, with an adjusted EBITDA margin of 22.3%. Free cash flow is expected to reach $224 million, a 42% increase, resulting in a margin of 12.9%. The company emphasized that forward-looking statements are based on current expectations and involve risks, including integration challenges, market conditions, macroeconomic factors, data privacy regulations, cybersecurity threats, and the evolving impact of AI. These statements are not guarantees and may be affected by factors beyond Zeta’s control. Zeta Global, founded in 2007 by David A. Steinberg and John Sculley, is headquartered in New York City and operates the Zeta Marketing Platform, a unified AI-driven system for identity, intelligence, and omni-channel activation. The company continues to focus on innovation, customer growth, and expanding its footprint across global markets.